You as a businessman, public speaker, coach, as anyone who wants to be successful in life, need to master communication
. And I don’t mean being kind of good at it, because we live in a society, that everybody sucks at it. They’re not even ok, they suck at it... don't be like that.
You, when you approach a man, woman or customer, the way you walk up to that person, the way you look, how you lean forward and back, how you’re dressed, how your tonality is, what your hands are doing, all of that is communicating to her who you are and what your intentions are.
Now the other person may on a conscious level greet you. But I promise you this: the last time they bought a car, the last time they went out and had a good time, the last time they chose to have a relationship with someone, had nothing to do with their conscious mind. They consciously reasoned why they made that subconscious decision based on their emotions.