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Danny Iny - Course Builder´s Laboratory

Manufacturer: Anna-Marie Halliday
If you think about it for a moment, it makes sense; if you sell better stuff, at better prices, that gets people better results, then of course more customers would find their way to you, and that's exactly what was happening with us. File Size: 3.3 GB
SKU: DICBL
$369.00
$62.00
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Danny Iny - Course Builder´s Laboratory

Danny Iny - Course Builder´s Laboratory

 

01
Join the Program
⟶02
Get Coaching & Implementation Support from your Dedicated Course Building Coach
03
Launch Your
Successful Course!

(whether you're an established online expert, or
starting online from scratch without a website or mailing list)

93% of Online Entrepreneurs
Can't Be Wrong...
Danny Iny

There's something magical about the idea of taking the knowledge and expertise you've worked hard to acquire, and using it to create a "perfect day" lifestyle for yourself...

A lifestyle where you get to spend your time doing as you please.

A lifestyle where you’re positively impacting hundreds and thousands of people, by empowering them to achieve the outcomes they desire in life through an online training course.

And doing so in a way that also earns you a handsome living, where you’re not required to put in those long, hard hours just to give yourself a more comfortable lifestyle.

One of the most significant changes we've witnessed in the past couple of years is course building taking center stage as the legitimate, mainstream method for building an online business.

The value of the online education market has continued the rising trend we've seen over the past 5 years — to the point where it's now projected to hit $241 billion by 2022.
Someone is Definitely Making Money
With Online Education!

You just need to look around to see that courses are surfacing in just about *every* industry.

Venture capital firms are investing hundreds of millions of dollars into online learning, as big companies are jumping in because they see the $241 billion online education opportunity for what it is...

...a doorway into the $5 trillion dollar global education market!

Now, while all these big numbers are good indicators of the legitimate business opportunity we’re seeing develop, I wanted to understand exactly where things stood for small business owners.

That's why my team and I conduct an industry survey of online entrepreneurs every year, publishing the findings in our landmark "State of Online Learning" report.

And the results from the latest report are staggering.

It turns out that only 4% of online business owners are not interested in building an online course. The rest are either considering it or have already started.

And for good reason; some of our respondents were doing very well, 60% of them saying they were either satisfied or very satisfied with their course.

When you successfully create your online course, the money CAN be good, no doubt about it...

But the people who responded to our survey were NOT just doing it for the income and lifestyle that course building can provide for you.

No, there's a lot more to it than that, because...
newsflash
It's Not Just About The Money!
man pic

People who set out to build courses usually do so because they want their lives to be so much more meaningful.

You and I both know that there's more to life than just survival.

The truth is, money - while it isn't optional in our society - is just a means to an end. And for you, that end is the freedom to live the life you want, spend time with the people you care about, and make the impact that you know you're capable of.

That's probably why you got interested in this whole world of online business and course building in the first place. Not *just* to make money (though that's an important part of it), but to make a difference and do it in a way that is completely in line with your ethics and integrity.

That's why you've read blog posts, listened to podcasts, bought e-books and courses, and paid for software that were all meant to make this course building dream happen for you.

And if you haven't yet seen the success you were hoping for, there's a good reason why.

But before I explain, I want you to know...
Plenty of others have fallen
short of success...

In our survey, many course builders had achieved success... but many more of our respondents — from across the *entire* course building industry — told us that their results were underwhelming.

I discussed this industry-wide lack of success with Ankur Nagpal, the Founder & CEO of the learning management platform Teachable, and he shared with me that only about 5% of his user base are earning in excess of a thousand dollars!

While that's shocking to hear to anyone who hasn't heard of the "Education vs. Information Divide" (I'll explain that shortly), it’s pretty representative of the success rates I’ve seen across the online courses industry.
Plenty of others have fallen short of success.

With such a low threshold of success, it’s a clear sign that the reality in the online courses space doesn’t match the ambitions of the people going into it.

But still, 5% of people ARE succeeding.

What's the edge that those 5% have, that the other 95% don't?
Here's Why You've Tried and Failed

You deserve it all: financial security, the freedom it brings, and the ability to make a difference in the world.

No doubt you've tried a lot of things. A quick Internet search dredges up an endless list of trainings and info-products on how to make money by sharing your knowledge online.

Even then, you don't have to go as far as Google, with your Facebook feed full of offers from individuals who are all eager to teach you how to build your first course!

And yet, every strategy, every program, every course, only gets you so far before it fizzles out, or you lose motivation... leaving you hanging with no idea what to do next.

Even though you've purchased course, after course, after course... nothing really WORKS. It doesn't seem like you're doing anything wrong, but for some reason, nothing gets you to the finish line... no matter how hard you work for it.

I know you’re not afraid of putting in the effort, but it's a painful experience to invest all of that time, energy and effort only to have no success to show for it.

This is when loved ones start to ask questions. "How's that online course thing going? Do you really think it's going to work out?"

It's enough to make you start questioning yourself, "Am I putting my energies in the right place?"

You might start to wonder if there's something wrong with you, because if OTHERS can use these trainings, strategies, and systems to vault to amazing heights, how come you're left lagging behind?

Are you doing something wrong? Or are you missing a bigger picture?

Actually, it's a bit of both.

There are three main reasons why most people fail to create a successful online course:
Courses Without Proper
Coaching & Support

Building your online course empire – or even launching a single successful course – is a lot like learning any new skill.

Let’s take dancing, for example.

You can gather all of the information you want about different dance forms, the intricacies of the different moves, and how best to perform when it comes to show time.

But your progress will be hampered without two things:

    Regular practice
    Instruction from a teacher or coach, who has expertise in the form of dance you want to learn

Without these, your chances of developing your skills to a high enough level, say to perform in front of a crowd on your wedding day (like I had to), aren't going to be very good. At least not in the short term.

What's necessary for success is working with someone who can observe how you dance, spot the mistakes you’re making, show you how the moves should be properly executed, and correct your form... right there in the moment.
puzzle

This sort of intimate and high-touch education is what's necessary to learn a real world skill properly. But it's a stark contrast to what you get when you buy most online information products, where you're handed a package of videos and PDFs and then you're left to figure out all of it by yourself...

...without any real sense of guidance, and without any personalized support from the course creators (who, if you believe the photos on their sales pages, are relaxing on a beach or a yacht somewhere sunny while you wrestle with their program).

It doesn’t seem fair.

You've tried your hardest to work with these people's trainings, but without adequate support from someone who genuinely cares about your success, you never really stood a chance.
An Industry That Isn't Equipped To Deliver You Meaningful Success

The reality of the industry is that most courses you buy are created by internet marketers.

Most of these people are good at what they do, and have valuable information that they're eager to share.

They're also very good at identifying a demand in the market for a particular course or information product. And when they do, they set out to fulfill that demand (usually) with the best of intentions.

Unfortunately, they don’t realize that it takes more to provide a meaningful, transformative, educational experience than just recording the information and delivering it. It also takes coaching, support, and a deep knowledge of educational principles.

But because they're not aware of the "Information vs. Education Divide" (we'll be getting to that shortly), no matter how good their marketing might be, their programs don't deliver the outcomes people want and most of their products are destined to be “another course that sits on the shelf.”
puzzle

It's unfortunate because this whole situation means the vast majority of their students (who don't get personal access and coaching) inevitably struggle... and the marketers don't realize there's a better way to help students achieve the outcomes they're eager for.

In short, the course you bought was never designed for long-term student success. Frustrating, isn't it?
They Flunked the "Mom" Test
reason-3

When it comes to creating your online course, you know it’s an important step towards building the online business that will allow you to achieve that higher level of freedom, impact, and wealth that you're looking for.

But it can be challenging to find the *right* person or organization to guide you to success online, because so many people online flunk the "mom" test.

What's the "mom" test?

Simple. Ask yourself, would you model your business after the way a particular person does business, and still be happy for your own mother to become a customer?

Or would you even be willing to tell her that’s the way *you* do business?

If the answer is no, then why on earth would you want to learn from them?

You wouldn't.

Congratulations - you're not like those other heartless, money-grubbing monsters. :-)

But, if you purchased one of their programs, you *may* be hundreds - if not thousands - of dollars in the hole, with training or software you'd never dream of using.

And here's the REAL kicker.

Did any of those gurus ever once ask you what your product was? Did they ever care enough to see if you actually had a viable idea for the strategies and tactics to work?

Were they willing to help adapt their educational approach to fit your situation? Were they willing to provide you personalized support to achieve the outcome you were dreaming of?

Of course not!

They just wanted to sell you their stuff, whether or not you could truly succeed with it. In short, they flunked the Mom Test.
It's Not Your Fault!

The bottom line is this: every one of these problems, from not having enough support, to programs that were never designed for you to succeed, to refusing to build your business around unethical practices - not one of them is your fault.

You could put every ounce of your sheer will and determination into a project, but with these forces working against you, you'd still fail!

And what's worse, every day brings a new range of options to the market; more courses from more people that have decided they TOO can teach you how to succeed in building your own course, promising that their information will be different.
Not Your Fault!

These investments become harder and harder to justify to your loved ones, and to yourself.

Some days, it's enough to make you wonder if you should just hang up your hat, and give up your dream of creating the impact, freedom, and wealth that you've been working towards.

But you absolutely shouldn't. The dream is possible, and closer than you think...
You CAN Get The Support You Need,
With A TIMELESS And EFFECTIVE Strategy... That You Will Be PROUD To Tell Your Mother About!
man-laptop

I care about the success of my students, and I know what's possible with the right mixture of support and strategy. I don't want you to give up because there IS a solution, and you CAN have it all!

Picture this:

You create and launch your first course, in as little as 60 days, starting from scratch if necessary. All the while, you're getting a high level of implementation support and coaching from your dedicated course building coach, answering your questions within 24 hours every weekday.

You’re making an incredible, positive impact on the lives of the people that you care about serving, and doing it in perfect alignment with your values and integrity. Your customers and students have an enormous amount of respect for you and are grateful for the impact you've made on their lives.

This may sound like a bold promise, but it's real, and I stand behind it, because I've seen it become reality for my very own students.

As you’ll see, here at Mirasee, we have students from all backgrounds that have become successful course creators.

We have more case studies and testimonials from our students (REAL people, just like you) than any other course-creation program that we know of.

And while many gurus may show you testimonials they’ve collected from friends, their private clients, or from some people that have never completed their programs... that's not us.

When it comes to you creating a successful course with what I’m going to show you, I GUARANTEE that you'll launch a successful online course (no really, I do).

And I do it by providing you with a complete program that includes all the support you need, from dedicated coaches who've been there, know what they're doing, and who have the values and integrity that are so important to building a real business that makes a difference.

I should know! I created the course and hand picked the coaches for exactly this reason.

But who am I?
I'm Someone Just Like You,
Who Wanted the Same Thing You Do...
Danny Iny

Hi, my name is Danny Iny.

When I started out in online business, back in 2011, I had zero experience of course creation and zero experience in doing business online — I worked with my clients face to face, providing consulting services.

And yet, in less than 4 years, I took my business to 7 figures. Maybe you've heard some of my story... but if you have, there's something that you might not realize: I did it from scratch.

You see, when you look around in our online space, you find a lot of names that were “overnight successes.” They just decided one day that they were going to do business online, and the next day, it happened for them in a big way.

Maybe those are the people that inspired you in the first place, with their stories of attracting 10,000 subscribers in their first week or making $100,000 in their first month?

I'll let you in on a secret: that's not the whole truth.

Most of these "overnight successes" got their start working for other successful companies, learning the ropes before forging out on their own. Technically, they didn't start from scratch at all.

But I did... I was like you — I just didn't have that experience of the online business landscape when I started out.

But here's what I DID have: bills to pay and $250,000 of debt (that isn't a typo) from a failed start-up company that I had tried to build.

I stumbled onto the same books, blog posts, and podcasts about developing a business online that you did — and, like you, I thought to myself that if they could do it, maybe I could, too? So I diligently did my research and noticed a pattern: all the most successful people online (the ones bragging about their yachts and laptop-on-the-beach lifestyles) seemed to be TEACHING something.

Clearly, selling courses was the ticket to riches that I'd been looking for!

Now all I had to do was create a course, and my life would be instantly transformed!
So I Built a Course...
and it FAILED...

Of course, it wasn't so simple.

I spent over 2,500 hours pouring my heart and soul into creating the best course I could ever imagine.

And when I finally finished it and released it to the world...

...it BOMBED.

I remember very clearly the ONE sale that we made on launch day.

Doing some quick math, I found that I had earned $0.39 for every hour that I worked on that course.

(Clearly NOT a good return on investment!)

But why did it fail?

At first I thought it was because I didn't have an audience... so I scrambled to build my blog, and apply every traffic-getting strategy that I could think of or find to get the word out about what I was doing.

And some of the strategies worked; pretty soon, I was leading a fairly sizeable audience...

...but still, nobody wanted to buy my course!

I was just about ready to throw in the towel, when something caught me by surprise...
The Surprise That Changed the
Course of My Business
Sold Out

See, even though I wasn't making any money back then, my online audience had grown, and I had become something of an authority in my industry. One of the strategies that I used to great effect involved writing, and a lot of people were impressed enough to reach out and ask me to teach them how I was doing what I was doing.

And I'll be honest... I resisted for a long time.

I mean, can you blame me? I had spent over 2,500 hours building a course that NOBODY wanted to buy... was I really going to go down that road again?

You know how they say, “once bitten, twice shy”?

Well, I'd been bitten HARD by the failure of my first course, and I was afraid to try again.

But the requests kept coming. They were unsolicited, and relentless.

So finally, I decided to build a quick course and teach them what they wanted to know... but I was going to hedge my bets.

Instead of building a whole course, I'd deliver a “pilot class” — something rough around the edges that I could build quickly.

I figured that if people liked it, and the feedback was good, then I could turn it into a full course.

And if it bombed, then at least I wouldn't have sunk too much time into it.

So I put up a quick sales page, and sent an email to my subscribers telling them that I was going to teach this pilot class about writing, and if they're interested, they can sign up to be one of my pilot students...

...and I was almost crushed by the stampede of customers rushing to sign up.

We sold out in less than 24 hours, so fast that I got a lot of complaints from people who wanted to sign up, but just didn't see their email in time!
I Was Over The Moon...
But Boy, Did I Feel Stupid!
danny-iny-working

At first, I was thrilled... finally, my business was doing well, and I felt like I had just made the greatest discovery of the online age.

But then I started looking around, and talking to my peers, and I realized something about all those successful courses I had seen online: almost every one of them had followed the same kind of piloting process on their road to success, and many of them had some big failures of their own hidden away.

It turned out that this was one of those "insider secrets" that the experts all know about, but nobody was bothering to teach to the newbies who were just getting started.

(Talk about unfair!)

So I started thinking about maybe teaching these ideas, but in the meantime, people were asking me about a whole new topic: audience building.

So I followed the same piloting process, and built the Audience Business Masterclass, which became one of the most successful courses in our company’s history.

I did it exactly the same way: one step at a time, starting with a small, rough pilot, then gathering feedback, iterating, and finally launching a course.

Students flocked to this course, and my business grew, and grew, and grew... and I was so busy doing the work and supporting my students that, for a while, I didn't even raise my head to look around in the industry.

But when I did, I realized that something strange was going on...
That's When I Realized
Something Was Up

See, I looked around, and realized something:

Yes, everyone who was successful with courses was following the same piloting process that we were...

...but hardly anyone was growing as fast as us.

Here's the trajectory that we were on:

revenue

Going from zero to over a million dollars in just a few years is pretty rare, especially for someone who was legitimately starting completely from scratch - or rather, a quarter of a million dollars of debt below scratch!

The piloting process was part of that, but I realized that there was more going on under the surface...

I wanted to get to the bottom of this, so I started digging.

Now, we'd known for a long time that our students were engaging and succeeding in our programs at rates that were pretty much unheard of in our industry...

...and I began to wonder whether that might be why we were growing so fast?

If you think about it for a moment, it makes sense; if you sell better stuff, at better prices, that gets people better results, then of course more customers would find their way to you, and that's exactly what was happening with us.

Get immediately download Danny Iny - Course Builder´s Laboratory

But why were our students seeing such great results?

Of course, the strategies that we teach are solid, and I knew that was part of it... but I felt like there was more to the story...
The Information vs. Education Divide
TAGR

I realized the truth in a conversation with one of the coaches on my team.

The coach was telling me about working with a student who was seeing great results, and it hit me like a ton of bricks: it was the information/education divide.

In my new book, Leveraged Learning, I wrote about how a good education used to be primarily about imparting information that other people didn’t have. But now, in the age of Google and Siri and Alexa, just having information isn’t enough any more.

In a nutshell, the idea is that there are two paradigms of business in the online content world.
The first is a paradigm of INFORMATION

The classic example is a book in a bookstore.

Now, the thing about books is that once you buy them, nobody owes you anything - not the store, not the author, and not the publisher. You've got what you paid for, and now you're on your own.

That's exactly how most online courses work: you buy the course, and get the information, whether it's delivered as text, audio, or videos in a member's area.

But once you've got the information, you're on your own. If you're lucky, there's a forum where you can ask other students for help (talk about the blind leading the blind!), but there's no teacher, and no coach to help you...
The second is a paradigm of EDUCATION

The classic example of this is a school.

(Which is VERY different from a bookstore, or the online courses I had seen.)

In a school, responsibility for success and outcomes is a partnership between the teacher and the student. Yes, of course, the student has to do the work, but if they do, they can trust that they will be supported to succeed.

Remember being back in high school, sitting in your chemistry class? Your teacher walked in and slammed down a huge textbook, filled with everything you ever needed (and maybe more than you wanted!) to know about chemistry.

What would have happened if your teacher then turned around and walked out of the classroom, leaving you to your own devices? You might have read a few pages and given up, or maybe you'd read it cover to cover and never gain anything more than a theoretical knowledge of chemistry.

Or maybe, you'd have blown up the chemistry lab.

That's not how real education works. Instead, your teacher was there with you in the lab, working through the problems and solutions (pun intended).

The teacher helped you with the experiments, corrected your potentially dangerous mistakes, and all the while, you were learning by doing.
people at lab

There's a big difference between giving someone information and actually teaching them how to use it. And I have made it my personal mission to not just give my students the best information, but also to be with them every step of the way, lending my experience and expertise, to help them succeed.

I realized that THIS was the real driver of the rapid growth of our business, because it was the reason why our students were seeing such great success.

I had found a solution that worked for regular people, like you and me... even if they're starting from scratch.
How My Newfound Knowledge
Became the Course Builder’s Laboratory

It started by testing our ideas; first in the pilot course, and then in a live four-day training to my private students...

...then we built the first version course, in painstaking detail...

...I hand picked a select group of coaches to help students through the material...

...I trained my coaches in the course building methodologies I’d discovered...

...we opened the doors, and hundreds of students signed up...

...we got to work supporting them, and soon, they were achieving great successes, in all manner of niches and industries, ranging from healthcare, to relationships, to corporate strategy, to travel, and everything in between.

Even then, we didn't rest on our laurels; we watched closely to see where our students struggled, and continued to improve the course, to help them do better.

After enrolling thousands of students and continuously taking their feedback on board, we asked ourselves "How can we further improve the program?"

And on multiple occasions, based on what we learned from our students, we decided to rebuild the program from the ground up. It wasn't a decision that we made lightly, but it was the right decision for our students.

We also had to totally rethink our coaching model to make sure we could bring the maximum amount of support and coaching value to our students in the most economical manner.

Now, after multiple years of tweaking, honing, and refining, we’re in version 4.0 of the Course Builder’s Laboratory, and our recent changes have made the course better than ever (more about that soon).

It was hard work, but...
Here's What Made It All Worthwhile...

It was the success of our students.

That's what really made it all worthwhile. So many emails poured in! One after another, excited entrepreneurs getting real results, faster than they ever believed possible.

My dream has always been to empower business owners to build something that would be transformative for them, for their families, and for the people that they would serve.

And here it was happening...
Edward Vilga

    "When I made the first offering I wanted a dozen people just to test it, and I got 42, without really trying. I made a little over $2,000 with the course so I was really happy with that."

    - Edward Vilga, Yoga & Creative Guru

Colin Gautrey

    "The hard numbers on the table is $20,000 from I think it was 21 people over a five month period."

    - Colin Gautrey, Influence Strategist

Joan Stewart

    "I priced the course at $500. That's where I thought the blow back was going to be. There was no price resistance at all."

    - Joan Stewart, The Publicity Hound

John Ford

    "I have now launched a successful online class that's sold out with 12 folks paying $197 [each]"

    - John Ford, Author and Founder of the HR Mediation Academy.

Molly Mahoney

    "The results from... actually sticking with it and making this course possible, it's actually crazy to me. It's been over $50,000 now that have come into my business which is awesome."

    - Molly Mahoney, The Prepared Performer

Gary Simmons

    "I only wanted 20 people to do my course and as soon as I got my 20 I stopped the calls... But really I could have got about 50 to do the pilot if I keep pushing on."

    - Gary Simmons, Self defense school owner

There's nothing more gratifying for me as a teacher than seeing our students succeed.

That is the feeling I want for YOU, when you build YOUR successful course.

And that's why I'm excited to personally invite you to join us in...
cbl logo
The Only Course Building Program Where A Dedicated Team Of Course Building Experts Coach & Support You... All The Way To Success

Most online training programs just give you information, and we BOTH know most people won't succeed with information alone.

Yes, you need a complete system and strategy that works (and we have that for you), but you also need coaching, accountability, and support to get to the finish line. In other words, you need real education!

And in order to get that education, you need to be taught by real-world experts.

Anybody can say they’re an expert, and they may have been at one time. But often once people begin teaching, they stop doing, and their skills become outdated.

That’s not how the Course Builder’s Laboratory works.

I didn’t create this program and then leave it to grow stale while I moved onto the next thing.

The process I teach is the same one we continue to follow over and over at Mirasee, which keeps our skills sharp and requires us to stay up-to-date with the info we teach.

We follow the same system for our private clients who pay us to provide done-for-you course building.

    This year alone, we’ve followed this course creation process to pilot 4 new courses for Mirasee.
    We handled the launch for a recent client in the personal training space with the goal of enrolling 50 students. By the time enrollment closed, they had over 93 students, for a launch of over $300K, plus the potential for nearly $50K in new annual recurring revenue.
    We recently helped another client in the business networking niche to sell their course pilot, and they signed on 15 students.

All of these experiences require us to continually adapt, hone our skills, keep doing what’s working, and discard what doesn’t work anymore.

And in the Course Builder’s Laboratory, we not only share with you the best of our current thinking, we educate you to be able to follow the path yourself.
cbl Intro

Just $1995 or 12 payments of $197
Why The Course Builder's Laboratory Is Different
More than just a training...
The First Course Building Program To Give You
All The Support You Need To Succeed

When you join the Course Builder’s Laboratory, you aren't *just* joining a training program on how to successfully build an online course (even though I believe we have the gold standard of training on the topic)...

You'll be joining an entire educational organization that's been teaching this material for years, and that has graduated more successful course builders than anyone else.

    "The Mirasee team throughout this whole journey have been nothing less than exceptional. I've never quite come into contact with a company that runs in this way before... they've got a very clear vision of what Mirasee is doing in the world. The education that I'm getting through Course Builder's Lab ... was so extreme. It was just mind blowing."

    - Cherry Menlove, Author and Blogger

    "[Danny]'s getting the best of the people on board. He makes sure that they are not just the right ones, but they are aligned with what he's doing. So it's really a great team and they are there to help. They just want for you to be successful."

    - Arantxa Mateo, 32 Mondays, Coaching

An Entire Educational Organization,
Dedicated To YOUR Course Building Success
Team Mirasee

Course Builder's Laboratory isn't another course that's been put together by an individual, who *just* learned how to successfully create courses (and decided to build their own course about it).

It's the only training program which is supported by a dedicated team of course building experts, who help our students with more than 1,179 course building challenges each month!

We have a whole team ready and willing to help support you, including our dedicated Course Builder's Laboratory coaches who partner directly with our students (you!) to solve course building challenges that would normally stop them in their tracks. And we do it each and every day. :-)

Each coach has their own strengths and talents, and even though you will be partnered with your own dedicated coach, you'll get access to the expertise of ALL these expert coaches...

...because your coach will bring your problem to them when it needs to get solved!
Melissa Josue

    "I asked my coach for help... on how I could make my course more engaging or get my students more engaged. And she offered advice... but also what I appreciated was she was going to ask her team, her team of coaches on what I can do. She had a team of people that she can go to and they offered me help too."

    - Melissa Josue, Dating & Relationships Coach for Women

Joanna Armstrong

    "The team is great. There're lots of people to help you. And if the coach isn't available, then someone else can answer the question. So the team is the reason I joined I could say that for sure.”

    - Joanna Armstrong, Personal Transformation

Cyndy Porter

    "[Mirasee] have been amazing. Whenever I have a question... they've been there for me. Even when my coach was on vacation, somebody else called me and let me know that they were available."

    - Cyndy Porter, Image Consultant / Portrait Photographer

Nathan Lively

    "There are other courses out there that train you to do courses. But having a team of coaches at the Course Builders Laboratory is probably the most valuable thing."

    - Nathan Lively, Career Coaching & Technical Training

Now, I don't want you to think that this is just a support and coaching program. While that is what makes Course Builder's Laboratory different than anything else out there, I truly believe that we also have the most robust and tested course curriculum on how to build your first successful course.

Let's get into the nitty gritty of exactly what you'll learn inside the Laboratory...

Just $1995 or 12 payments of $197
What's Inside The
Course Builder's Laboratory

Most programs only get created once. The marketing changes every year, but it’s essentially the same course. We do things differently at Mirasee.

Each year we take the feedback of thousands of students and use it to shape the latest iteration of our course. We’re the only course building program that continuously gets better every year, so you know the material you're getting is what's working best for others that are successfully creating courses online.

With the latest iteration of our program, we’ve used cutting edge instructional design methods, with input from teaching experts from Harvard, Yale and Stanford.

We’ve also implemented some changes that are working wonders to get students unstuck in the places where they have traditionally gotten bogged down. The program was always able to be done fast, but now it’s more effective at seeing more students move through at a consistent, steady pace. It’s also super flexible to accommodate the speed you as a student want to complete the course.

Best of all, the amount and quality of coaching and support you’ll receive is better than ever. For the first time ever, you’ll even have your coach’s phone number for when you really need it.

But here’s the biggest change we’ve made this time around: We’re setting firm enrollment limits on the number of students who can enter each cohort of the Course Builder’s Laboratory. Each coach has a finite amount of time, and we’ve set these limits based on the “sweet spot” of how many students each coach can realistically support. We wanted to be able to make sure that you can get the help and coaching that you need, when you need it, instead of being crowded out by too many other students who also need help.

Therefore, we’re setting up a few concrete “entry dates” which will be the only times that students can enroll in the Course Builder’s Laboratory. You can choose to enroll in the current cohort or a future one (whatever works best with your schedule). However, we’ll only accept new students in any given cohort for as long as seats remain open.

I can confidently say that the Course Builder’s Laboratory will teach you the fastest, most effective, and most reliable process I know for building a profitable online course, while making a positive impact in people's lives.

Through our iterative piloting process, you'll get early student feedback and results quickly, to ensure that the course you build provides a solution your market is willing to pay for. You'll know exactly what your students want to buy from you, because they'll tell you!

And it's a quick process; you won't spend months creating a huge, complex beast of a course. Instead, you'll launch your first pilot course in as little as 60-90 days - even if, right now, you're not 100% sure what to include in your course or how to find people who'll buy it.

Here's the entire curriculum, laid out for you:
MODULE #1
MODULE #1
Determining Your Pilot Course
How to map out the journey for what you'll
teach your students in your first successful course

Before you can build your course, you need to be clear on what you're doing, where you're going, and how you're going to get there. The program starts with mapping out a 30,000-foot view of what's involved in taking your business project from idea to profitable course.

    How to define your target market online... in a way that gives you the best possible chance for success. Few courses spend enough time on this essential step. Marketing online can be tricky, but don’t worry. You'll get details not just on choosing and defining your market, but validating it, too.
    A simple system for discovering the best possible course idea for your specific skill set. One of the most important steps in the course building process is deciding what your course should be about. Here is where we’ll show you a simple system for discovering the best place to start with your first “pilot” course.
    A quick and proven method to validate your course idea has legs... before you invest months or years researching and building it. This is the special validation process that all of our successful students used to ensure they ditched their bad ideas before they led them astray!
    The “honest” mindset of success every course builder needs to adopt. This is more important than you think! But once you get this, you’ll be focused and have momentum on your side... launching your first pilot course in as little as 60 days.
    Our proven roadmap to online success... which works no matter what level of online experience you’re starting with. Even if you have no online presence whatsoever, we’ll show you how to lay out your essential - and achievable – road map to build a successful and thriving online course.

MODULE #2
MODULE #2
Researching Your Pilot Course
How to dive to the core of what your
future students are eager to learn

Most people, when they get a course idea, hole up in their bat-cave and start drafting the course they always wanted to create. BIG MISTAKE! Before you start building, you need to be sure you know what people want to learn - so the time you invest actually pays off and students are eager to sign up for your course.

    The simple, natural way to figure out what people are hoping you can teach them. This is the exact technique I used to build my business from zero to multiple 7-figures in just a few years.
    How to guarantee your course idea will SELL. There’s an important difference between something your market wants, and something they’re willing to BUY. These research techniques will show you how to find out what problems people are happy to pay to have solved.
    A simple step-by-step process to discover the language that will excite your prospects at the mere mention of your course idea. Miss this and your course simply WILL NOT resonate with the core buyers in YOUR market!
    How to research your competitors like a high-level marketer... in a fraction of the time. We’ll show you how to benchmark the competitive landscape, so you can find the perfect place in the market, where your course will shine.
    How to "magic wand" your course ideas to make them irresistible to your audience. This secret technique was developed by a behavioral scientist, and supercharges the appeal of your course to your target audience (don’t worry, it’s completely ethical!)
    Our secret to getting paid for your course... *while you build it*. This “risk reduction” technique gets you proof that people will pay you BEFORE you build a thing.

MODULE #3
MODULE #3
Planning Your Pilot Course
How to get your pilot course set up for success... FAST!

One of the most common mistakes people make is over-planning around the wrong idea. By the time YOU get to the planning stage, you'll already have validated what will work (or what won’t) - and you'll be ready to plan the elements of your pilot course that will be necessary to make your first sale!

    The 3 types of “course structure” that you can use for your new course. These proven structures work best for online courses, and depending on your course material, time commitment, and personality, we’ll show you which is the best structure for you.
    Simple and straightforward guidelines to find the right price for your course. Pricing is one of those headache inducing topics that we can all lose our minds to. Too much? Too little?! Skip all the self-doubt with our unique P.R.I.C.E. system to find your perfect price point.
    How to avoid the "pilot paralysis" that CAN keep you from getting your first course rolling out the door. The #1 most common pitfall that kills momentum is over-planning. Let us show you how to deftly dodge that problem and get your course content in front of your students - FAST!
    Little-known secrets for planning your perfect lessons. Overwhelming your students is the kiss of death. It will cause either inaction or, worse, refund requests. You'll learn exactly how to craft your lessons so students get exactly what they need.
    The key to welcoming new students... so they feel right at home from the beginning. Getting this right is the key to a happy student experience - and to building great word-of-mouth marketing for your course.
    Simple solutions for every important technology challenge. Whether it's video-call software or payment processors, online courses DO require some tech know-how. But fear not, you’ll learn the simplest methods to deliver your course, and your coach will help you decide on the technology that makes the most sense for you.

MODULE #4
MODULE #4
Selling Your Pilot Course
Simple and Ethical Sales Strategies To Ensure
Your Course Is Full Of Happy, Paying Students

After you've planned out the basic elements of your pilot, it's time to enroll your first paying students! This is where the REAL fun begins. We’ll walk through different strategies for selling your pilot, and help you determine the best fit for your style and situation.

    How to overcome your sales fears. Selling can make you feel nervous, because it means you may have to face rejection. But with our super-comfortable (and effective) sales strategies, you’ll overcome your worries and become a natural sales generator!
    The power of co-creation. This simple psychological phenomenon will have a powerfully positive impact on how your students feel about you and your course. You learn how to get your students MORE engaged and find your course MORE valuable... at the same time!
    Mirasee’s 3 proven, ethical sales strategies... and how to decide which is best for you. From simple, friendly conversations, and emails, to sales pages and webinars... we’ll show you a number of strategies to make sure you’re effectively getting the right students into your course.
    How to honestly evaluate your sales results. It's normal for at least a few people to say "no, thanks" to your offer, but how do you know if you’ve been successful or not? You’ll learn exactly how to assess your results and troubleshoot any issues.

MODULE #5
MODULE #5
Delivering Your Pilot Course
How to deliver your pilot course in a way
that leads directly to long-term success

A successful pilot isn't one that wins rave reviews. It's one that tells you whether it's time to scale your course or take it another direction altogether. But those decisions need to be based on measurable results, not gut feelings. We’ll show you how to deliver and evaluate your pilot, so you’re on the fast-track to success.

    The pilot course “litmus test” to measure whether it was a success or not. The deciding factor for whether your course should be scaled or adapted. Your expert coach will guide you in identifying your best path for long-term success and sustainability.
    Your 3 options for moving forward based on the success of your pilot. You'll know exactly which option is right for you, so you can move forward with confidence.
    The powerful concept of "pilot iteration." How it can help you develop a winning course you can scale to help more people and bring in higher profits.
    How to turn failure into ultimate success. A failed pilot isn't a failure. It's rich information about what doesn't work. And while it can be tempting to see it as wasted time, we'll show you how to use that information to adapt your course and turn it into something FAR more meaningful (and profitable).

MODULE #6
MODULE #6
Outlining Your Full-Scale Course
How to set up your full-scale course for massive success

Once you're ready to turn your pilot into a full-scale product, you'll have many decisions to make. The devil is in the details, so in this module, we dive deep into launching your first full-scale course. With the feedback and the insights you've gained from your pilot, you'll nail down your vision for your final product.

    How to choose the right format and final price for your course. With so many possibilities, choices CAN seem endless. But in reality there are only two options you need to consider, and we’ll show you exactly what they are.
    A simple (but crazy effective) 2-stage “marketing launch plan” that gives your course the best chance of sales success. You'll get detailed examples and planning guides. And best of all, you'll have direct one-on-one support throughout the entire launch process from your coach.
    The best months and days of the week to launch your course. When it comes to selling your course, timing is everything. We’ll show you PROVEN timeframes that will add a big boost to your launch results.
    How to use “Joint Venture Partners” to increase your sales... and the right way to approach them so they’ll say yes. You'll get “from-the-trenches” insights about what works and what doesn't when it comes to attracting partners, including the most important pieces of information they’ll want from you.
    The 2 types of partner launches you should consider... and how to make sure they both go off without a hitch. With our guidance, you'll be able to easily decide which is right for you.

MODULE #7
MODULE #7
Creating Your Full-Scale Course
How to launch your final product to the whole wide world (with wild applause)

At this stage, your focus is simply providing a stellar student experience. We'll take you step-by-step through what to do and how to do it, so you can create a course that blows away your students' expectations, while giving them their best chance of success.

    A simple phrase that slashes refund requests. Not only will you know when to say it, but exactly how to phrase it. The result? Students become more engaged and action-focused in your course!
    The 3 things you MUST include in your welcome email. Skip any of these and it could cause confusion, overwhelm, and refund requests.
    The 5 learning styles and 2 modalities to consider for maximum success. These ensure every student learns in a way that's best suited for them. This is the “gold standard” secret for making every student feel your course was designed just for them!
    Simple “Instructional design” methods that will take your course from good to great. Plus 4 ways to structure your lessons so learning is easy and engagement remains high, from start to finish.
    How to build an effective learning environment for your students. From your technology to your learning management system options, we'll show you the best, most cost-effective options - even for non-techies.
    4 straightforward options for supporting your students. Discover easy-to-use, proven ways to provide great student support, in a way that's scalable, won't break the bank, and won't eat all of your precious time.

MODULE #8
MODULE #8
Marketing Your Full-Scale Course
Simple and proven strategies to get
an endless stream of eager new students

By now, your online course is complete, it's a proven success, and you're ready to grow your business further by picking one of five proven growth strategies to take you to the next level. Your only guideline: play to your strengths.

    The "Warm-Traffic Pyramid." Learn two effective methods to build a large audience with warm traffic (the nice part about this approach is there’s little-to-no financial outlay to begin with!)
    Cold-traffic "flywheels." Use these to generate new traffic to your site from other platforms. Don't worry, we've simplified this advanced strategy, so even a digital newbie can understand it (and profit!)
    How to choose between a “content play” or a “JV play.” At a certain point, you’ll want to go one way or another. You’ll see where the best place is for you to start, based on your personality and growth goals.
    How to incorporate paid traffic to build your audience... FAST. Paid traffic requires a bigger commitment from you — in both time and finances — but it can give you BIG results with some simple optimization strategies.
    Advanced growth tools and strategies — where to go for your next steps. Tools and resources to get your full course in front of bigger audiences and sustain your income.

PLUS, we’ll include...
Not One But THREE Very Special Bonuses!

We're committed to doing everything possible to make your course-building journey simple, manageable and *successful*.

So we've identified 3 essential challenges that every online course creator faces — and we've prepared 3 bonuses to help you overcome those exact challenges.
CHALLENGE #1
Course Control

At first glance, it looks like a *huge* chore to manage all of your course content, make sure your course is delivered smoothly and professionally, and then keep track of your students' progress. But with Learning Management System software working for you, all of that is easily taken care of, so...

    BONUS #1: 6 months of complimentary access to an easy-to-use Learning Management System with our Course Builder's Bootcamp collaborators, Thinkific. Thinkific will host and deliver your course content for you in almost any format, including videos, slideshows and quizzes. It includes progress tracking and reports to show you how your students are doing, and also helps you collect online payments and set up payment plans for your students.

[Value: $594]
CHALLENGE #2
Course Creation

Figuring out where to start, what to include in your course, and what order to put it in can be overwhelming enough to stop a new course creator like you in your tracks. Luckily, we've got you covered.

    BONUS #2: Exclusive access to Mirasee's course building template, aligned with our recommendations and industry best practices. This template makes setting up a course in Thinkific easy and will save you some extra time!

[Value: priceless time-saver]
CHALLENGE #3
Sales Page Creation

If you've been wondering how the heck you're going to pick up enough copywriting and web development skills "on the side" so that you can create a sales page that works to enroll students in your course, we've got the perfect solution for you.

    BONUS #3: Your very own custom pilot sales page building tool that lets you quickly and painlessly create the sales page for your pilot course.
    Just answer a few questions, and this tool will give you a ready-to-use static prototype Thinkific for your pilot course sales page, complete with all the text. Then the Thinkific team will do all the work required to turn your prototype into a fully-functional sales page for your pilot course.

[Value: priceless, and not available anywhere else!]

Just $1995 or 12 payments of $197
A Proven Model For Success In Any Industry: More Coaching & Support Than You'll Find Anywhere Else

Only Course Builder's Laboratory gives you lifetime coaching and support, to help you solve any course building problem you face.

We've taken feedback from the thousands of students that have been through Course Builder's Laboratory, and invested tens of thousands of hours into building the most comprehensive coaching support system you'll ever find.

What that means is that you'll have access to more types of support than any other program out there, including:
1-on-1 Milestone Calls
1-on-1 Milestone Calls

Milestone calls are where you'll have dedicated 1-on-1 face time with your own coach. These calls are designed to occur at key progress points in the program where it's most useful for you to talk directly with your coach. The best part is, because they’ve been working with you through the CBL process, they’ll have an intimate understanding of what you're trying to achieve in your business with your online course.
Office Hours
Office Hours

The office hours are our standard "drop in" support format where you can show up at a designated time (we have a wide range of times) and ask any questions you have. The coach who's present for that office hour will address any of your questions, and if you need further clarification, they'll make note to get the answer for you after the call. Since there's a rotating schedule for running the office hours, this is where you get access to ALL of our amazing coaches, not just your own dedicated coach.
Breakthrough Hours
Breakthrough Hours

Breakthrough hours are designed for one thing: delivering a deep dive understanding into the specific topics that have been shown to be the biggest problems you’re facing. If our coaches hear about areas where students are struggling, we’ll take the time to create a dedicated breakthrough hour training on that subject. It’s another level of support, to help you develop the skill set necessary to enter your market with confidence. And if something is a common problem, then breakthrough hours are designed to offer extra help on places where students might be getting stuck.
Email support
Email support

After all that support, if you still have a specific question, you can simply click the "I'm stuck" button, which you see inside the program, to tell us what you're struggling with. Your coach will reply to you personally within 24 hours. You can send unlimited emails to your coach with questions, ideas, or wins.
Email support
Phone support

You’ll get on the phone or Skype with your coach at key places in the program for a one-on-one call so that you’ll be clear on next steps and know how to move forward. You’ll even have your coach’s phone number so that you can easily reach them.

And in addition to all of these coaching methods, you'll also receive coaching on how to develop an entrepreneurial mindset, something that's imperative to succeed online.

    "The Mirasee team offers an unprecedented amount of support. Like I said before, I was just blown away by what was offered. And if I had questions, if I was insecure about something, if I was doubting myself, all I had to do was fire off an email to my coach and she got it. She understood."

    - Diane Bolden Executive coach & leadership consultant

    "The best thing for me by far has been the office hours. [The Coaches] force me to think about why I made the decisions that I made and have confidence in those decisions. And for me that's the feedback that I needed to be successful"

    - Drew Weaver, Business Analyst

    "The thing that really makes this particular course unique -- and I've invested in tens and tens of thousands worth of courses and mastermind groups... this is one of the few where you have such great support from the team that has created this product... the Mirasee folks are there with you all along the way. You don't get stuck. You just can't get stuck."

    - Steve Gordon, Author of Unstoppable Referrals, Author and Consultant

Our "We Won't Let You Fail" Approach To Partnering With
Our Students

When you sign up for the Course Builder's Laboratory, you become a student, not a customer.

This means that we work in partnership with you, our students, to create your success. We teach you all the steps you need to follow to get from wherever you are (even if you don't have so much as a blog or website yet), to a multiple six- or seven-figure course empire, if that's what you want to achieve.

What does it mean to be in partnership with us? It means we work together towards a shared goal: for you to succeed.

To be clear: we will BOTH be in this TOGETHER.

The purpose of our entire coaching team is to ensure that you have the best chance for success.

And the great thing about Partnership is, just like a dedicated student at a school or university, the more effort you put in, the more support you'll get in return.

For students that show up and do the work (and this is the key), our coaches go the extra mile.

They will proactively go above and beyond for committed students, with additional reviews, extra phone calls, and look for extra ways to solve the challenges you're facing.

In fact, some of our students are pleasantly surprised to receive a level of coaching and guidance that, in other programs, comes with a multi-thousand-dollar extra price tag... if it's available at all!

If you make an effort to implement the course building process we teach, we will do everything we can to help you make it work. Walking alongside you in this journey is your dedicated Course Building Coach.

    Kathryn Pottruff

    "And I will say every time I've reached out to any of the coaches at Mirasee, I've got the support I need and they've been able to tell me exactly what I needed to do next. So there's no more of this, "Gee, I'm stuck." When you're stuck, what do you do? You reach out to your coach and you'll get unstuck fast."

    - Kathryn Pottruff, Project Management Consultant

    Molly Mahoney

    "So with the help of [my coach] from Course Builder's Laboratory who was so amazing, I ended up making a giant shift and in a moment of panic I launched a whole new program with just a spreadsheet and Facebook Live. I literally put all of that together into -- within a week maybe and launched an entire new course under major pressure. And within several months it brought in over $40,000."

    - Molly Mahoney, The Prepared Performer, Coach

    Cyndy Porter

    "I think that they get tremendous training or they do a great job recruiting. I thought my coach was amazing. She's been there and helpful every step of the way. So I really think that it's a very buttoned-up process and there are really smart, strategic people behind this program"

    - Cyndy Porter, Image Consultant / Portrait Photographer

    Joanna Armstrong

    "The team is great. There are lots of people to help you. And if the coach isn't available, then someone else can answer the question. So the team is the reason I joined I could say that for sure."

    - Joanna Armstrong, Personal Transformation, EFT Tapping

    Ryan Hurd

    "[My coach] was always there for me. He was always -- if I send an email or a concern, there was always a reply within 24 hours and he was helpful for things as nit-picky as where my language got fussy with the marketing promise, about what's my big promise, what am I really offering. He gave me a very valuable feedback through that aim where I was able to see with new eyes what I was saying and what I was trying to do."

    - Ryan Hurd / Dream researcher, educator & author

    Wendy Bertagnole

    "I actually couldn't have done this without the Mirasee team. I am a huge dreamer but when it comes to actually creating something and pulling through the hard things, I stop myself. So my coach has been that voice in the background telling me to keep going and just to keep plugging along and do the best that I can."

    - Wendy Bertagnole / Coach/Consultant, founder Sensory Solutions

    Paul Potter

    "I leaned heavily on my coach ... he was really good about keeping me on task, and directed to do what I really needed to do to eventually deliver the product and sell it."

    - Paul Potter, Physical Therapist & Teacher/Mentor

    Dr. Lise Janelle

    "We haven't felt alone with the process. We felt like there is somebody behind. I think that's one of the things that sets this program apart is that you have access to someone you can speak to because you can have a whole online course, but now, if you have questions, you're stuck, you have the questions, you're stuck. But with this program, you get the questions and then you get answers, so then you can get moving."

    - Dr. Lise Janelle, Coach, Centre for Heart Living

    Kelly Bonanno

    "The Mirasee team was extremely helpful and the fact that you're given a coursebuilding coach to help you along the way was really the clincher for me. That's what I thought if I've got somebody there guiding me and answering questions and I'm not kind of just flailing out there on my own not knowing what I'm doing,that was invaluable. And the fact that Danny gives you a coach to help you along the way, I mean that right there is worth the price of admission."

    - Kelly Bonanno, Organic Beauty Expert / Wellness Coach, Savvy Beauty Scene

You'll Work with Your Dedicated
Course Building Coach

When you join the program, you will be assigned your dedicated Course Building Coach.

Your Coach will get to know you and your business, and is available via the course website to help you when you get stuck. He or she will reply to every question you have about the program within 24 hours on weekdays, and will walk beside you throughout the entire course building process to give you knowledge and support when you need it.

And this isn't for 30 or 60 or 90 days... the support you get is UNLIMITED.

There's no cap on the number of questions you can ask your coach. And your questions can cover anything related to planning, building, selling or improving your course, whether technical, tactical, or strategic. Whether you want to ask about mindset, marketing, or conversion... Any time you get stuck, confused, or discouraged... reach out to your Coach.

When you do, you'll see it's nothing like contacting an impersonal help desk service where a different person receives your call each time, and they most likely know next to nothing about you. Or worse, isn't even familiar with the product.

You'll be interacting with a member of my team who is an expert in the Course Builder's Laboratory methodology. As you work together, your coach will get to know a great deal about you and your business so that they can provide better and better insights to you over time.

Are you starting to see why this is the most complete, comprehensive course building program you'll ever find?

And how, if you're willing to put in the effort, this program will give you your BEST chance to succeed?

If you are starting to think that, you aren't the only one...
When I Announced What I Was Doing, They Practically Fell Off Their Seats!

When I started telling my colleagues in the industry about everything I was including with the Course Builder's Laboratory, they were blown away.

Frankly, some of them were worried for me: "How can you afford to deliver this?" was a common question.

But after thinking about it, they declared that, "This is better than what everybody else is doing!"

That's exactly the point — they all knew and understood that this is the ONLY way I could do it and stay in line with the values and commitments that I've made to my students.

Here's what some industry leaders have said about what we're doing:
Ryan Levesque

    "When it comes to building your audience and designing online courses, Danny Iny is one of few experts I trust and personally follow - and someone I recommend all my customers follow as well."

    - Ryan Levesque, #1 National Best-Selling Author of Ask

Josh Turner

    "Danny Iny is one of the smartest minds in the online marketing space, and I'm fortunate to count him as a mentor and friend. The work he and his team are doing is truly industry leading. Above all else, they genuinely care about delivering results for their clients and students, which is far too rare these days!"

    - Josh Turner, best-selling author of Connect, creator of LinkedUniversity

Ryan Eliason

    "I consider Danny to be one of the smartest people in the industry. He's incredibly generous, has an open heart, and always keeps his promises. I've referred dozens of clients into his programs and will continue doing so because I have absolute trust they will get everything they sign up for and more!"

    - Ryan Eliason, Founder of The Social Entrepreneur Empowerment Network

Curt Maly

    "I recommend following, watching, and listening to Danny, and implementing the proven and effective marketing that he teaches. I love to learn from him, and I don't say that about many people!""

    - Curt Maly, Black Box Social Media

Todd Brown

    "Danny Iny is the rare sort who understands the bigger picture of business strategy, the day-to-day execution of tactics, and the necessary leadership and management required to scale a thriving business that functions like a well-oiled machine. But, that's NOT what makes Danny a fantastic entrepreneur, in my opinion. It's his deep sense of responsibility for, and the caring of, his customers that makes him a standout and rare breed."

    - Todd Brown, MarketingFunnelAutomation.com

Get immediately download Danny Iny - Course Builder´s Laboratory

Mary Jaksch

    "Danny Iny's brilliant vision of how to go from zero to hero online has made him one of the most influential players in the marketing arena today. I love the fact that he remains unfailingly helpful and generous despite his meteoric success."

    - Mary Jaksch, WriteToDone, A-List Blogging, and GoodlifeZen

Ryan Moran

    "On the internet, there are very few people worth following or trusting. Danny Iny is a welcomed exception to that rule. Danny is one of the very few that care about his customers, stay ahead of the crowd, and produce results for himself, his clients, and his customers. I feel good recommending my audience to follow and subscribe to Danny, and it's extremely rare for me to put my stamp of approval on anyone."

    - Ryan Moran, Freedom Fast Lane

Just Remember,
Results Come Quickly!
Results Come Quickly

Phew... that's a lot to cover!

But don't worry; selling your first pilot course doesn't have to wait until you've completed all 8 modules of Course Builder's Laboratory. You'll still want access to the program, of course, as you scale and grow your business all the way to multiple six- or seven-figures...

...but at the beginning, our piloting approach will bring revenues and sales within 60 days, if you want to move that fast.
How quickly can I expect
to see results?

The beauty of the Course Builder's Laboratory is that you don't need to finish your course to sell it. In fact, the most effective way to build a successful online course is to have people pay you BEFORE the course is created.

How quickly you see results obviously will depend on how much time you invest in the material and taking action. But we've seen students launch their first pilot course in as little as 60 days.

More typical results for our students who launch their pilot is to reach that point around the 90-120 day mark.

But I want to stress something important to you. While the Course Builder's Methodology is one of the fastest and most effective ways to create a successful online course, how fast you can create your course should NOT be your primary focus.

Your focus should be creating a course that has the greatest chance of success.

Nothing is slower than rushing to create something that doesn't succeed.

Creating a successful course in a matter of days or weeks is not realistic, because it means you have to skip over a lot of the most important preliminary work that stops you from wasting time on an idea that had little to no chance of success.

That's what the Course Builder's Laboratory has been designed to do.

And it shows in the results our students are able to achieve.

Just like these students who also wanted to build their first successful course...
Alan Wyatt
Molly Mahoney
Ryan Hurd
Amber Copeland
Nathan Lively
Diane Bolden

Seeing these sorts of results always brings a smile to my face.

Just $1995 or 12 payments of $197

Now, before we go any further, I want to be really clear about who should (and who shouldn't!) consider joining this program...
Who This Training Program Is For...

Some so-called experts will take the money of anyone who's willing to give it... but not me.

I'm committed to ONLY serving the people who can really benefit from what I have to offer, so if you aren't a good fit for this program, you shouldn't sign up.

So what does it take to succeed in this program?

The Course Builder's Laboratory is for you, if you meet these four criteria:

    1. You have something of value to teach.

    You have training and real-world experience, and you know you can teach something valuable and potentially life-changing to other people. This doesn't mean you have to have a PhD or guru status: you only have to know more than your target market. My favorite analogy is that of the 4th grader, who has much to teach a 2nd grader - even though they both still have a lot to learn.
    2. You have an inclination to contribute.

    You have a genuine desire to help others with your gift and unique voice. If you're in it only for the money and you don't really care about your students, it will show in your marketing and the product you create, and that will undermine your chances of succeeding.
    3. You want freedom.

    You aspire for financial and lifestyle freedom. You want a business that will allow you to scale your service, reach more people, and design your life in a way that lets you spend your time on the things you enjoy. You also want to stop worrying about paying your bills, or where that next client is going to come from, and coping with unexpected expenses like a leaking roof, and retiring comfortably. If you know that this is possible with focused effort in the right direction, that's how we know you'll give the program your all and succeed.
    4. You have a strong work ethic.

    While we're all about doing things smart, we also believe that work is a necessary part to success! We'll do our part by making sure you you're always focused on the most critical things for success with your course, but you still have to be willing to roll up your sleeves and put in the effort to achieve the success you're looking for.

If you meet these four criteria, then I'm confident that you can succeed in this program, and we'd be excited to work with you.

But, on the other hand...
Who This Training Program Is NOT For...

Now let's look at the other side of the coin, and see who the Course Builder's Laboratory is NOT for.

You should NOT join this program if:

    1. You're not really committed to building your business or selling online courses.

    We'll welcome you into the program as long as you're 100% ready to commit to actually doing what we teach, which is building courses. So are you ready to step a little out of your comfort zone to build something great? Will you forego your favorite Netflix shows, in favor of building your business? If you aren't willing to do any of that, then this isn't the place for you.
    2. You're easily distracted by every shiny Internet marketing object.

    The Course Builder's Laboratory is the complete package for building your first online course; you will not need to enroll in any other course to achieve what you want. But many people get distracted by other shiny Internet marketing objects and "making money online" strategies. This is where you can get off the merry-go-round of course after course. In fact, we tell our students NOT to sign up for other programs until they've completed the Course Builder's Laboratory. So, if you're not 100% sure that courses is the best method for you, or if you're going to get distracted and start chasing every bright, shiny object that comes along, then don't bother to enroll.
    3. You're totally broke.

    If you're down to your last $200, if you don't know how you're going to pay next month's rent, or if your credit card is maxed out, then please don't join. While we promise to show you how to get results quickly, from experience, we know that people in a state of crisis only make short-term decisions. They have a hard time focusing on the big picture. This will compromise your chance of succeeding in the course. So let's agree: if you can't honestly afford to pay for the course, then don't sign up.

Now, reading all this, you might be starting to wonder... is this too good to be true?
Here's Proof That
Course Builder's Laboratory Works
Gary Simmons, Health & Wellness

"So the dilemma was I didn't know how to go about it because I didn't have a list or an audience... So I followed the formula by just sending out an email... it's in the course, the exact email template that you send it out. You just change the details around."
Autumn Birt, Creative Expression

Before she learned about Mirasee, Autumn had a two-year plan for creating a course, but with Course Builder's Laboratory she created and launched her pilot in 32 days! Instead of writing her how-to book first and then creating a course, she put creating her course first and finishing her book second.
Cindy Bernstein, Productivity & Technology

"I loved having a coach... they clearly want you to succeed. ...The continued support and a level of knowledge and expertise that's very impressive to me."
Maggie Cowan-Hughes, Health & Wellness

"I think I would have given up with the project of building an online course because I think it wouldn't have gone anywhere. Having put so much effort into creating something that people weren't buying, I didn't know what I was doing. I didn't know how to sell it. I didn't know the structure of teaching online."
Chris Brooks, Business Coaching

"Launching the pilot and helping people really get results was phenomenal. It increased my confidence and it really made me believe in not only myself, but my students, the process and the course itself. And after launching the product, I was even more energized and excited to do what I was doing."
Kathryn Pottruff, Business Coaching

Kathryn learned that she could work at her own pace. She learned that even though she knew her audience, there was much more she could learn by doing research into her market. While building her course, Kathryn found her passion for her work again AND started looking for ways to actively grow her business.
Lori De Milto, Business Coaching

"Taking Course Builder's Laboratory has accelerated the success of my online courses and it would have taken me much more time and much more effort to get to where I am today and maybe I never even would have gotten there if I hadn't taken the course. It's a lot of work, but it's just a fascinating new world with lots of opportunity."
Steve Gordon, Business Coaching

"I've invested in tens and tens of thousands worth of courses and mastermind groups and all the different things that, you know, we invest in to invest in ourselves and grow our businesses. What makes this one unique, this is one of the few where you have such great support from the team that has created this product that, you know, the Mirasee folks are there with you all along the way. You don't get stuck. You just can't get stuck."
John Ford, Business Coaching

"It's like a one-stop shop where you're going to get to learn everything that you need to know to get your business, your educational business online."

So, does this sound too good to be true?

As you've seen from some of my students' results, it's not.

The only catch is...you have to be ready to make a commitment to putting in some time and effort. Do that, and we'll be with you every step of the way.
Have I Told You About the Time I Flushed $84,000.00 Down the Toilet?
toilet money

Several years ago, I made one of the worst investments of my life by deciding to get an MBA.

Why did I make this massive mistake?

Well, back in 2007, I was running a startup company that built software to teach kids how to read.

That company failed, spectacularly. But not before losing a ton of money I'd invested in the company, along with money from several investors, most of whom were friends and family.

It was a complete disaster.

After that monumental failure, I suffered a real crisis of confidence. I felt I needed a tried and true method to learn about the fundamentals of business that I obviously didn't fully understand.

That's why I decided it'd be a good idea to get an MBA. I knew it was an expensive option, but I figured I was already $250,000 in debt...

...so what difference would another $84,000 make?
graduation cap

I chose to attend Queen's School of Business, one of the top business schools here in Canada - and within 2 years I got a pretty piece of paper with my name on it. I also learned exactly how to think inside the box while working effectively for a large multi-national corporation.

Sadly, though, in the world of entrepreneurial business, it had ZERO practical application. It cost me $84,000, but it wasn't worth the paper it was printed on.

(Actually, I still think of it as one of the most expensive mistakes I've ever made in my business career.)

Should you decide to join, the price you'll pay for the Course Builder's Laboratory is nowhere near that.

I'd like you to consider the other options available to you, if you wanted to solve this puzzle yourself.

I don't want you to think I'm saying that the Course Builder's Laboratory is your *only* real option, because that's not true.

There are several other ways to get to where you want to go.
Option 1: Get an MBA

Like me, you could go out and get an MBA to help you solve this puzzle.

Many people see an MBA as the all-in-one solution to becoming a master of business. And sure, you'll learn about the theory of business (accounting, management and how to run an organization) — but ask yourself, is that the best way to run an online business?

Will it teach you the "in the trenches" details you need to know about how to create a product, sell it, and serve your customers?

I've been there, and I can tell you from the $84K I spent, that the answer is a very clear “No.”
gradutaion medal

Total cost: $84,000
Time frame: 2 years
Real world business experience: No
Results guaranteed: No
Option 2: Get a Business Coach

Business coaches can be an amazing resource. I've hired several of them throughout my entrepreneurial career and I wouldn't be where I am today without them.

But I can also tell you from experience that there are a lot of phonies out there who do more damage than good. If you're not careful, it can be very easy to end up with someone who isn't the best fit for you. And — while well intentioned — they can cause real harm to your ambitions and motivations by giving poor advice.

Working with top business coaches is the only route I'd recommend, but paying the price they demand just to learn about the fundamentals of online business isn't good value for money.

Another important point you need to realize: business coaches are accelerants. They help you get places faster, but only when you've already got some momentum.

I do a fair amount of business coaching myself... but I only work with people who have an operating business in place, because otherwise they simply won't see the benefits that they're after.

Now, I must warn you, though, not everyone in the business coaching space is as honest as I am. (And you'll be hard pressed to find a coach who'll offer you a money back guarantee.)
man teaching

Total cost: $3,000/month for 6 months = $18,000
Time frame: 6 months
Real world experience: Yes
Results guaranteed: No
Option 3: Figure It Out Yourself

This is an option for every entrepreneur.

Figuring out how to successfully run an online business is very doable...

(I did it, and so have many others.)

...but the learning curve is steep.

The problem with achieving online business success is that it's more like building a bridge, as opposed to getting an "A" on an exam.

When you study hard and get 90% on an exam, that's an “A” — a success! Even though you missed out on that last 10%, most people don't care.

But when you're building a bridge, it can't be 90% right. It needs to be 100% right. If you don't get that final 10%, the whole thing will collapse.

It's the same with an online business. The biggest problem you face is that when you're piecing the puzzle together by yourself, you won't know what that last 10% is. And you spend all your time looking for it. So, you spend 40 hours a week trying, failing, retrying — for years. And — eventually — you'll end up where I am today.

The Internet is already full of all the information you need on every topic you need to know about:

    Customer research
    Marketing
    Copywriting
    Online testing
    Course structuring...

...and it's all free!

And you can always buy more information products on all of these — piecing it together, while trying to form your own strategy from all of the disjointed schools of thought.

As I've said, there's a big difference between information and education.

Collecting, evaluating, organizing, and consuming all of that information will take you YEARS (...there's a reason why they say that every overnight success was 10 years in the making)...

...just to get the same knowledge you'll receive from Course Builder's Laboratory...

...WITHOUT the support of a coach...

and without our guarantee of success (more on that in a moment).

Now, if you've got time, and you like a challenge, this can be a viable route... but many entrepreneurs don't have the luxury of that sort of time.

In fact, time is one of our scarcest resources.

(Not to mention that your monthly bills for hosting, auto-responders, and all the other things you're paying for really add up when you're measuring their costs in years!)

To reach the next level, we need to find ways to shortcut our progress and learn from others who've already achieved success. Let me show you that shortcut.
man itching

Total cost: $5,000 - $75,000
Time frame: 5-10 years
Real world business experience: Yes
Results guaranteed: No
Option 4: Do Nothing

This is also always an option. And it's the same option that a lot of us take. Every day.

You can very easily just continue doing as you've been doing and keep achieving the same degree of success you've been enjoying for the past few years.

Time will continue to pass, you'll still pick up on the odd tactic and strategy here and there. You'll still piece the puzzle together, slowly.
woman red

But your dream of freedom, success, and flexibility will still be where it is today: out of reach with no clear, systematic path to achieving it.

Total cost: Opportunity lost
Time frame: Forever (until you die)
Real world business experience: No
Results guaranteed: No
But You Know, It Might Have
Been Worth It...

You see, as expensive, long and challenging as those paths might be, they can still lead to success (except for the last one).

After all, those options HAVE worked for some people in the past — including myself. I don't want it to appear that the Course Builder's Laboratory is the only way to succeed. I figured it all out by myself, and you could too.

And in those scenarios, where a desired outcome does get achieved, you can bet the person who achieved it will tell you it was worth it!

People routinely spend $84,000 (or more) on MBAs, law degrees, medical school, and any number of other things, in hopes that it will allow them to live a life of flexibility, freedom, and impact...

...and when they succeed, they happily say that it was worth every penny.

Think about it...

If you spent that kind of time and money, and were able to replace your existing, hard-won, hourly-based income...

...or you managed to find a way to leave your grinding 9-to-5 job to pursue a business based around your passions...

...would it have been worth it?

Of course it would!

If you spent that kind of time and money, and were able to break out and start living your dream life, would it have been worth it? Again, the answer is obviously yes.

And that's why those options persist... it's the hope that they'll deliver.

Well, what if I told you that you could achieve the same outcomes, in a MUCH shorter timeframe, with an actual guarantee that you'll be successful?

Well, you can... and it'll cost a lot less than you probably think...
You Can Get Started For
As Little As $197.

The tuition for the Course Builder’s Laboratory is $497 for 12 months ($1995 total).

I want this course to be accessible to anyone and everyone who wants to change their lives for the better by sharing their specialist knowledge. It’s for anyone who wants to create impact, freedom, and wealth for themselves, through their own enterprise and hard work.

If you bring your commitment to implement the program and work with your dedicated Course Building Coach, you can change your life. You can change your family's life. And the lives of all the people you'll touch with your new online business.
The Course Builder's Laboratory Includes:

    The entire Course Builder's Laboratory Program — 8 modules, with more than 60+ video lessons
    Lifetime support from your dedicated Course Building Coach, who will respond within 24 hours on weekdays
    More types of support than any other program, including Office Hours, Breakthrough Hours, and 1-on-1 milestone calls.
    Lifetime access to the Course Builder’s Laboratory Mastermind community
    SPECIAL BONUSES for Course Builder's Bootcamp students only: 6 months access to Thinkific's online learning management system [Value: $594] and your very own Mirasee templates for creating courses and sales pages inside Thinkific [value: priceless, and not available anywhere else!]
    Much more...

Just $1995 or 12 payments of $197

If you have any questions or concerns about the course, book a call with us or email us. We're happy to help!
[email protected]

But the most interesting part is...
Our Ironclad, No-Weaseling-Out-Of-it, We-Stand-100%-Behind-Our-Product Guarantee

When it comes to our students' successes; we believe that if you succeed, we succeed.

And that's why we guarantee RESULTS.

Our guarantee isn’t the typical, sneaky "kick the tires, check it out, you'll be satisfied — we promise!" style of guarantee. (You know the kind. The type where the product owner is hoping you purchase and forget long enough for the time window to pass).

Our guarantee is different. We stand behind our product 100% because we know it works when you take action.

That's why we are PROUD to stand side by side with you, and offer what I call...
Our
"Success Partnership"
Guarantee

The difference between mere information and real education is True Partnership.

In a real education experience, the teacher and the student *share* responsibility for the student’s success. The teacher is invested in the student's success just as much as the student is.

And that is why we offer a unique “Success Partnership Guarantee.”

When you join the Course Builder’s Laboratory, you’ll finally have a true partner in your course building success — someone who will always have your back, and who will be there to ensure you're taking the exact steps necessary to successfully launch your course.

Your responsibility in the partnership is to bring 100% of your effort & expertise; to read, watch, and do the homework; to reach out to your dedicated Course Building Coach when you need help; and to persevere in the face of adversity.

When you do that, you’ll be met with a true partner. Our team and your coach will provide you with the very best training and support available, and will pull out all the stops to help you succeed.

Very simply, if you stay committed, we WILL GET YOU TO THE FINISH LINE.

We will NOT STOP until YOU SUCCEED.

And what does that mean, specifically and tangibly?

WE GUARANTEE THAT if you follow the steps in Course Builder's Laboratory and implement the advice of your coach, then you will successfully launch and sell your first online course.

If after following the steps in the course & advice from your coach, you don't launch and sell your first online course, we will work with you to create with a personalized "Course Correction Plan" that will lay out the exact steps you need to follow to achieve a successful pilot launch for your specific situation.

After implementing your Course Correction Plan you will successfully launch your pilot, OR you will get DOUBLE Your Money Back.

The timeframe of this Double Your Money Back Guarantee is 12 months from the date you sign up for Course Builder's Laboratory.

After those 12 months have passed, you won't be entitled to double your money back, but you will still have lifetime access to the Course Builder's Laboratory materials, along with Mirasee's education team, coaches and support to help you complete your journey.

Just like most educational institutions, who don't let you take as long as you want to finish a course, we limit our guarantee to a year because we want you to take action and achieve your result within a reasonable timeframe.

We know it's possible. All you have to do is show up and put in the effort.

Get immediately download Danny Iny - Course Builder´s Laboratory

That’s a true partnership. You commit to doing your part, and we commit to get you to the outcomes that we’ve promised, no matter what it takes.

And if we can’t, then we don’t deserve your money. It’s that simple.

I want you to know that we won't weasel out of this in any way. You’re fully covered by this guarantee, EVEN IF...

    You don't own a website
    You don't have an email list
    You don't have experience with courses, or online business
    You haven't got a blog
    You aren't familiar with web technologies
    You're not sure about what your course should be about
    You have too many ideas for your course
    You've no idea how (or even where) to get started

Again, if you don't complete and launch your course within a year, you will receive as much support as you need to launch your course.

We will support you for years if that's what it takes. Though, in my experience, it can be achieved in as little as 60 days.
Why I LOVE This Guarantee

I love making this guarantee for two reasons:

First, it's a public statement that your success is tied to our success, which I am obliged to stand by. And that's something I am happy to follow through on because I really believe such a partnership is best for both of us.

And second, it's the guarantee everyone who sells a course online *should* make, but one that is sadly absent from the market place. Which only makes me more proud to be able to make it to you today.

This is really just putting my money where my mouth is when I say that you will have all the support and commitment you need from a proven partner, who will walk with you side-by-side towards your dream of freedom, wealth, and making a lasting impact on the lives of others.

This guarantee has been specifically designed to make sure the committed action taker — the one who decides to invest in reaching their goals — actually achieves the outcomes they deserve.

Without question.

While it's bold, I feel comfortable making it, because I have tested the entire course from beginning to end with many students - even those who started with no idea about what sort of online course they wanted to create!

There's no fine print here, saying “results not guaranteed” or “results not typical.”

Results are guaranteed. And I mean that. Now that we've covered the guarantees, let's get to the most exciting part!
What Can Happen When You Launch Your Pilot..

First, I want you to take a moment to really think about the guarantee I just made to you.

Just for 10 seconds, think about it in more detail, because sometimes we let opportunities pass us by, without truly realizing the impact they could have had in our lives.

What I am guaranteeing is that — at a minimum — you will launch a successful pilot course.

And chances are, you’ll earn some money from your pilot. Maybe even a lot of money, like some of our students.

But if you are truly committed and put in the hard work, you can achieve much more exciting results, like some of our other students:
Drew Weaver, Business Coaching

Drew is a business analyst who joined CBL because he wanted to build a course for female entrepreneurs. Through the CBL piloting process, he determined that his original idea for a pilot was not viable at this time. He pivoted his idea and is now teaching young professionals how to be business analysts.
Joanna Armstrong, Life Coaching

Before finding Mirasee, Joanna Armstrong’s personal transformation business was only doing “so-so.” But after joining CBL and enrolling 12 people in her pilot within five weeks of starting the course, she’s been able to use her new online format to grow and expand her business. Though she was a bit skeptical at first, the results she’s had speak for themselves and have made her a true believer.
Lynda Goldman, Creative Expression

Lynda Goldman is a copywriter and author of scores of books who was tired of trading her hours for dollars. She was looking for a way to scale up so she wouldn’t be tied to her desk all day, but was a bit unsure about CBL in the beginning because of the investment and the fact that she’d tried so many other courses that she never finished. However, through following the course curriculum and taking advantage of the coaching support, Lynda delivered a successful pilot to 10 people and learned a lot about the piloting and scaling processes that she’s been able to utilize for future course plans. Through her research methods and outreach, she even got additional ongoing client work to the tune of $15,000!
Colin Gautrey

    "The hard numbers on the table is $20,000 from I think it was twenty-one people over a five month period."

    - Colin Gautrey, Influence Strategist

Kathleen Tozier

    "My first group was six women, each paid $527 a piece for a six week program."

    - Kathleen Tozier, SheWiseRevolution

Gini Dietrich

    "We now have 12 people enrolled at $2,000 a month, you can do that quick math."

    - Gini Dietrich, SpinSucks.com

Of course, I need to be responsible and say that your results may vary.

But even if they do vary, you WILL launch your first pilot course.

Guaranteed.

Just $1995 or 12 payments of $197
And That Is Only the Beginning...

And I've only been talking about what happens before you launch your first pilot course.

Once you've launched your pilot project, the real magic can start to happen. :-)

After completing your pilot, you'll take your course to full-scale success, where you'll attract your ideal prospective students to your course and polish your finished course into product that you're proud to share with the world.

At that point you will be experienced with our process. You will understand what it takes to build and sell a product that your audience wants. You will have launched your first program and your business will have a profitable asset that can be used to generate ongoing, future recurring revenue.

Once you are in possession of that skillset, then you can start designing your future with course building, whether that's running a multi-million dollar online education empire, with multiple courses and coaches (just as I've done), or whether it's running a small number of courses a handful of times a year with a single assistant, to earn multiple 5 or 6 figures a year.

Whatever kind of online business you want, it will start to become possible after your pilot launch. Now, let's consider what revenue figures are realistic once you launch your first online course — or even multiple courses.

The calculator below shows you one possible scenario, with conservative assumptions. Go ahead and tweak and change the numbers to match your ambitions:
Number of students in your course
Price per student
Enrollments in a year
$29,850
Enrollment Revenue
Annual Revenue
$59,700
What can you do with the money?
Pay for your kid's education

These numbers show that launching your first online pilot program is just the beginning.

Once you've launched your first successful course, there are many levers you can pull to grow multiple revenue streams.

All while doing what you truly love and creating a lasting positive impact on tens, hundreds, or even thousands of lives around the world with your work.
Molly Mahoney

    "It's been over $50,000 now that have come into my business which is awesome."

    - Molly Mahoney, Coach, The Prepared Performer

Diane Bolden

    "So I had in total 11 people go through it. I made about $3,700 which more than paid for the investment in the Course Builder's Laboratory which I was pleased about."

    - Diane Bolden, Organizational effectiveness consultant and executive coach

Steve Gordon

    "We have sold tens and thousands of dollars in our course that we built as we went through the lab."

    - Steve Gordon, Author of Unstoppable Referrals

Alan Wyatt

    "I had 95 people who had signed up for the course at $95 per person. And this was a course that wasn't even completely finished yet."

    - Alan Wyatt, Online business owner, Sharon Parq Associates

Megan Ayrault

    "The results from my pilot were that I had about 13 students... and it was just over $2,000 for the total income..."

    - Megan Ayrault, Coach, Power of Touch for Animals

But You Have to Act Now...

I need to be upfront with you.

There is a simple reason why most online information sellers don't provide the same level of support we do: it's extremely expensive.

You have to pay the salaries (and provide training) for enough coaches to support all of your students, and that cuts deeply into a business's bottom line; it means less profit into their bank account, and that doesn't sit well with some online entrepreneurs.

Which makes sense; after all, most people get into business to earn money!

But it's my belief that business isn't JUST about making profits. Sure, it's important (critical even) to be profitable, but what's more important is that you use business as a means to achieve things in this world that are important to you.

There's no arguing that it's more profitable in the short term to sell information for high ticket prices and leave the success of students up to chance... but as you know by now, I can't agree with this approach to business, because I believe you should *always* play for the long term.

When you leave a student's success to chance, that means any student who is not successful won't likely come back in future to buy more of your courses.

This makes your business less sustainable because you're not retaining your customers for as long as possible.

When our students take action and join our courses, we provide as much support to them as they need to succeed.

And we're always finding new ways to support our students, which means a higher demand on our support team for every student who comes on board.

That's been the trend in my business, with ALL of our courses.

So, if you feel creating a successful online course (or multiple successful courses) is something that would help grow your business, and which you are committed to, act now.

The next time this opportunity comes around, it may be close to a year from now...

...and one year from now, where will you be in your life?

Will you still be wondering about the best place to get started with your online course? Wondering which piece of the puzzle to focus on first?
man standing

Will you still be feeling constrained with not having enough time to work on the parts of your business that you know are necessary to achieve that higher level of success... so you can stop trading your time for money?

Will you still not have enough money to accomplish the things you want to achieve in your business?

Will you still be without enough options to reach your goals in life?

Will you still be on the “information product merry-go-round”? Justifying to your loved ones how you're spending your time and money on “more information courses,” with nothing to show for it?

What if you could leave all that behind?

What if there was a different way to successfully achieve your goal of creating an online business?
Just Imagine, For a Moment...

Imagine a Monday morning 12 months from now...

You wake up and start your day by opening your email. After taking care of a few urgent items that have floated to the top of your inbox, you get down to the important business at hand: launching the pilot program for your next online course.

You're in the closing stages of the launch, yet you're finishing the project with a calm confidence because you know the course will be a success.

You know this, because you've done another round of market research, after you iterated twice from the original concept you started with. You're reassured by the fact that select members of your audience have eagerly paid — up front — to be the first people to co-create this new product with you.

You bring up the course outline again to check over a few things, smiling as you notice the way the program has finally been structured. You're reminded of extra research that you did to discover the true "problem language" your students used when describing the topic of your course. And you also remember the testing you did to discover the exact curriculum to cover, so you could guarantee that your students would achieve the success your course promised them.

Just then, your computer pings as another email comes in.

You open it to see it's from your dedicated Course Building Coach, with a message on how to attract more warm traffic to your course — a topic you raised the day before when you realized you needed to accelerate your sales.

You smile, as you see the proven strategies they've outlined for you, with recommended steps on how to find the best traffic sources for your audience.
Monitor

You then realize that you'd forgotten to check your sales report.

You quickly open a tab on your web browser and log in to your sales software to see 36 sales came in over the weekend from your existing course. These were all automatically sold and delivered to your new students through the web, without you lifting a finger.

This is what happens when you have a proven, reliable and effective roadmap to building an online course, along with all the support you need to get a meaningful place of success. You can focus on the big-picture items that actually move the needle — not on trying to tackle all of the meaningless challenges that come from not knowing what step you should take next.

When you're stuck, you have the support you need from an experienced and expert course building coach who is ready to direct you with targeted advice within 24 hours. And when you take action, you know it's on ideas that can generate a massive impact.

You're not worrying about whether you have a “worthwhile” course idea, because you know exactly how to get successful product ideas — straight from your audience. You're not worrying about whether or not your marketing is effective, because you have a valuable product that your market wants. You're not wondering about where to start on your next project. And you certainly aren't trying to figure how to set up a blog or website!

Look, if you're interested in starting and growing your online business, and you know that creating online courses can make a real positive difference in your life, your family's life, and the life of others you'll impact, now is the time to make a decision.
Here's What Will Happen When You Join the Course Builder's Laboratory...

When you click the button below, you’ll get access to book a call with us to discuss your specific situation and your course building hopes and ambitions, and explore whether the Course Builder’s Laboratory is a good fit for you.

If it is, I'll invite you to complete your enrollment. Once that's done, we'll assign you your own dedicated course building coach and you'll dive right into the program.

Your first step will be going through the foundational material we've carefully prepared to ensure you have the maximum chance of success. And after that, you'll go straight to determining what topic your first successful course will be about.

So now, it's decision time...
Remember, This Is For YOU (and the People Who Will Thank You When You Help Them!)

As you decide whether or not to book that call and seek your invitation into the Course Builder's Laboratory, I want you to just think about...

...YOU.

The decision you're about to make is a decision for yourself, your future, your family, and the people who are going to thank you when you help them.

Think about your goals and what you want to make of your life. Think about the kind of lifestyle and security you want to provide your family. Think of the vision and mission you have for yourself - really think about the things you care about.

Which decision will bring you closer to your goals?

Watch this video about how others made that decision, and how it changed their lives:

We've covered a lot of ground so far. To recap:
Here's Everything You'll Get When You Join the Course Builder's Laboratory
CBL
Course Builder's Laboratory
Online Course

    The full Course Builder's Laboratory program to create an online course that sells.
    PDF transcripts, MP3 recordings, and HD recordings of the video lessons
    Lifetime support from your dedicated Course Building Coach
    More types of support than any other program
    Lifetime access to the Course Builder’s Laboratory Mastermind community
    SPECIAL BONUSES for Course Builder's Bootcamp students only: 6 months access to Thinkific's online learning management system [Value: $594] and your very own Mirasee templates for creating courses and sales pages inside Thinkific [value: priceless, and not available anywhere else!]
    Our 1-year "Success Partnership Guarantee" - launch your pilot course or get double your money back

Read more: https://archive.ph/T6jaz

Danny Iny - Course Builder´s Laboratory

Danny Iny - Course Builder´s Laboratory

 

01
Join the Program
⟶02
Get Coaching & Implementation Support from your Dedicated Course Building Coach
03
Launch Your
Successful Course!

(whether you're an established online expert, or
starting online from scratch without a website or mailing list)

93% of Online Entrepreneurs
Can't Be Wrong...
Danny Iny

There's something magical about the idea of taking the knowledge and expertise you've worked hard to acquire, and using it to create a "perfect day" lifestyle for yourself...

A lifestyle where you get to spend your time doing as you please.

A lifestyle where you’re positively impacting hundreds and thousands of people, by empowering them to achieve the outcomes they desire in life through an online training course.

And doing so in a way that also earns you a handsome living, where you’re not required to put in those long, hard hours just to give yourself a more comfortable lifestyle.

One of the most significant changes we've witnessed in the past couple of years is course building taking center stage as the legitimate, mainstream method for building an online business.

The value of the online education market has continued the rising trend we've seen over the past 5 years — to the point where it's now projected to hit $241 billion by 2022.
Someone is Definitely Making Money
With Online Education!

You just need to look around to see that courses are surfacing in just about *every* industry.

Venture capital firms are investing hundreds of millions of dollars into online learning, as big companies are jumping in because they see the $241 billion online education opportunity for what it is...

...a doorway into the $5 trillion dollar global education market!

Now, while all these big numbers are good indicators of the legitimate business opportunity we’re seeing develop, I wanted to understand exactly where things stood for small business owners.

That's why my team and I conduct an industry survey of online entrepreneurs every year, publishing the findings in our landmark "State of Online Learning" report.

And the results from the latest report are staggering.

It turns out that only 4% of online business owners are not interested in building an online course. The rest are either considering it or have already started.

And for good reason; some of our respondents were doing very well, 60% of them saying they were either satisfied or very satisfied with their course.

When you successfully create your online course, the money CAN be good, no doubt about it...

But the people who responded to our survey were NOT just doing it for the income and lifestyle that course building can provide for you.

No, there's a lot more to it than that, because...
newsflash
It's Not Just About The Money!
man pic

People who set out to build courses usually do so because they want their lives to be so much more meaningful.

You and I both know that there's more to life than just survival.

The truth is, money - while it isn't optional in our society - is just a means to an end. And for you, that end is the freedom to live the life you want, spend time with the people you care about, and make the impact that you know you're capable of.

That's probably why you got interested in this whole world of online business and course building in the first place. Not *just* to make money (though that's an important part of it), but to make a difference and do it in a way that is completely in line with your ethics and integrity.

That's why you've read blog posts, listened to podcasts, bought e-books and courses, and paid for software that were all meant to make this course building dream happen for you.

And if you haven't yet seen the success you were hoping for, there's a good reason why.

But before I explain, I want you to know...
Plenty of others have fallen
short of success...

In our survey, many course builders had achieved success... but many more of our respondents — from across the *entire* course building industry — told us that their results were underwhelming.

I discussed this industry-wide lack of success with Ankur Nagpal, the Founder & CEO of the learning management platform Teachable, and he shared with me that only about 5% of his user base are earning in excess of a thousand dollars!

While that's shocking to hear to anyone who hasn't heard of the "Education vs. Information Divide" (I'll explain that shortly), it’s pretty representative of the success rates I’ve seen across the online courses industry.
Plenty of others have fallen short of success.

With such a low threshold of success, it’s a clear sign that the reality in the online courses space doesn’t match the ambitions of the people going into it.

But still, 5% of people ARE succeeding.

What's the edge that those 5% have, that the other 95% don't?
Here's Why You've Tried and Failed

You deserve it all: financial security, the freedom it brings, and the ability to make a difference in the world.

No doubt you've tried a lot of things. A quick Internet search dredges up an endless list of trainings and info-products on how to make money by sharing your knowledge online.

Even then, you don't have to go as far as Google, with your Facebook feed full of offers from individuals who are all eager to teach you how to build your first course!

And yet, every strategy, every program, every course, only gets you so far before it fizzles out, or you lose motivation... leaving you hanging with no idea what to do next.

Even though you've purchased course, after course, after course... nothing really WORKS. It doesn't seem like you're doing anything wrong, but for some reason, nothing gets you to the finish line... no matter how hard you work for it.

I know you’re not afraid of putting in the effort, but it's a painful experience to invest all of that time, energy and effort only to have no success to show for it.

This is when loved ones start to ask questions. "How's that online course thing going? Do you really think it's going to work out?"

It's enough to make you start questioning yourself, "Am I putting my energies in the right place?"

You might start to wonder if there's something wrong with you, because if OTHERS can use these trainings, strategies, and systems to vault to amazing heights, how come you're left lagging behind?

Are you doing something wrong? Or are you missing a bigger picture?

Actually, it's a bit of both.

There are three main reasons why most people fail to create a successful online course:
Courses Without Proper
Coaching & Support

Building your online course empire – or even launching a single successful course – is a lot like learning any new skill.

Let’s take dancing, for example.

You can gather all of the information you want about different dance forms, the intricacies of the different moves, and how best to perform when it comes to show time.

But your progress will be hampered without two things:

    Regular practice
    Instruction from a teacher or coach, who has expertise in the form of dance you want to learn

Without these, your chances of developing your skills to a high enough level, say to perform in front of a crowd on your wedding day (like I had to), aren't going to be very good. At least not in the short term.

What's necessary for success is working with someone who can observe how you dance, spot the mistakes you’re making, show you how the moves should be properly executed, and correct your form... right there in the moment.
puzzle

This sort of intimate and high-touch education is what's necessary to learn a real world skill properly. But it's a stark contrast to what you get when you buy most online information products, where you're handed a package of videos and PDFs and then you're left to figure out all of it by yourself...

...without any real sense of guidance, and without any personalized support from the course creators (who, if you believe the photos on their sales pages, are relaxing on a beach or a yacht somewhere sunny while you wrestle with their program).

It doesn’t seem fair.

You've tried your hardest to work with these people's trainings, but without adequate support from someone who genuinely cares about your success, you never really stood a chance.
An Industry That Isn't Equipped To Deliver You Meaningful Success

The reality of the industry is that most courses you buy are created by internet marketers.

Most of these people are good at what they do, and have valuable information that they're eager to share.

They're also very good at identifying a demand in the market for a particular course or information product. And when they do, they set out to fulfill that demand (usually) with the best of intentions.

Unfortunately, they don’t realize that it takes more to provide a meaningful, transformative, educational experience than just recording the information and delivering it. It also takes coaching, support, and a deep knowledge of educational principles.

But because they're not aware of the "Information vs. Education Divide" (we'll be getting to that shortly), no matter how good their marketing might be, their programs don't deliver the outcomes people want and most of their products are destined to be “another course that sits on the shelf.”
puzzle

It's unfortunate because this whole situation means the vast majority of their students (who don't get personal access and coaching) inevitably struggle... and the marketers don't realize there's a better way to help students achieve the outcomes they're eager for.

In short, the course you bought was never designed for long-term student success. Frustrating, isn't it?
They Flunked the "Mom" Test
reason-3

When it comes to creating your online course, you know it’s an important step towards building the online business that will allow you to achieve that higher level of freedom, impact, and wealth that you're looking for.

But it can be challenging to find the *right* person or organization to guide you to success online, because so many people online flunk the "mom" test.

What's the "mom" test?

Simple. Ask yourself, would you model your business after the way a particular person does business, and still be happy for your own mother to become a customer?

Or would you even be willing to tell her that’s the way *you* do business?

If the answer is no, then why on earth would you want to learn from them?

You wouldn't.

Congratulations - you're not like those other heartless, money-grubbing monsters. :-)

But, if you purchased one of their programs, you *may* be hundreds - if not thousands - of dollars in the hole, with training or software you'd never dream of using.

And here's the REAL kicker.

Did any of those gurus ever once ask you what your product was? Did they ever care enough to see if you actually had a viable idea for the strategies and tactics to work?

Were they willing to help adapt their educational approach to fit your situation? Were they willing to provide you personalized support to achieve the outcome you were dreaming of?

Of course not!

They just wanted to sell you their stuff, whether or not you could truly succeed with it. In short, they flunked the Mom Test.
It's Not Your Fault!

The bottom line is this: every one of these problems, from not having enough support, to programs that were never designed for you to succeed, to refusing to build your business around unethical practices - not one of them is your fault.

You could put every ounce of your sheer will and determination into a project, but with these forces working against you, you'd still fail!

And what's worse, every day brings a new range of options to the market; more courses from more people that have decided they TOO can teach you how to succeed in building your own course, promising that their information will be different.
Not Your Fault!

These investments become harder and harder to justify to your loved ones, and to yourself.

Some days, it's enough to make you wonder if you should just hang up your hat, and give up your dream of creating the impact, freedom, and wealth that you've been working towards.

But you absolutely shouldn't. The dream is possible, and closer than you think...
You CAN Get The Support You Need,
With A TIMELESS And EFFECTIVE Strategy... That You Will Be PROUD To Tell Your Mother About!
man-laptop

I care about the success of my students, and I know what's possible with the right mixture of support and strategy. I don't want you to give up because there IS a solution, and you CAN have it all!

Picture this:

You create and launch your first course, in as little as 60 days, starting from scratch if necessary. All the while, you're getting a high level of implementation support and coaching from your dedicated course building coach, answering your questions within 24 hours every weekday.

You’re making an incredible, positive impact on the lives of the people that you care about serving, and doing it in perfect alignment with your values and integrity. Your customers and students have an enormous amount of respect for you and are grateful for the impact you've made on their lives.

This may sound like a bold promise, but it's real, and I stand behind it, because I've seen it become reality for my very own students.

As you’ll see, here at Mirasee, we have students from all backgrounds that have become successful course creators.

We have more case studies and testimonials from our students (REAL people, just like you) than any other course-creation program that we know of.

And while many gurus may show you testimonials they’ve collected from friends, their private clients, or from some people that have never completed their programs... that's not us.

When it comes to you creating a successful course with what I’m going to show you, I GUARANTEE that you'll launch a successful online course (no really, I do).

And I do it by providing you with a complete program that includes all the support you need, from dedicated coaches who've been there, know what they're doing, and who have the values and integrity that are so important to building a real business that makes a difference.

I should know! I created the course and hand picked the coaches for exactly this reason.

But who am I?
I'm Someone Just Like You,
Who Wanted the Same Thing You Do...
Danny Iny

Hi, my name is Danny Iny.

When I started out in online business, back in 2011, I had zero experience of course creation and zero experience in doing business online — I worked with my clients face to face, providing consulting services.

And yet, in less than 4 years, I took my business to 7 figures. Maybe you've heard some of my story... but if you have, there's something that you might not realize: I did it from scratch.

You see, when you look around in our online space, you find a lot of names that were “overnight successes.” They just decided one day that they were going to do business online, and the next day, it happened for them in a big way.

Maybe those are the people that inspired you in the first place, with their stories of attracting 10,000 subscribers in their first week or making $100,000 in their first month?

I'll let you in on a secret: that's not the whole truth.

Most of these "overnight successes" got their start working for other successful companies, learning the ropes before forging out on their own. Technically, they didn't start from scratch at all.

But I did... I was like you — I just didn't have that experience of the online business landscape when I started out.

But here's what I DID have: bills to pay and $250,000 of debt (that isn't a typo) from a failed start-up company that I had tried to build.

I stumbled onto the same books, blog posts, and podcasts about developing a business online that you did — and, like you, I thought to myself that if they could do it, maybe I could, too? So I diligently did my research and noticed a pattern: all the most successful people online (the ones bragging about their yachts and laptop-on-the-beach lifestyles) seemed to be TEACHING something.

Clearly, selling courses was the ticket to riches that I'd been looking for!

Now all I had to do was create a course, and my life would be instantly transformed!
So I Built a Course...
and it FAILED...

Of course, it wasn't so simple.

I spent over 2,500 hours pouring my heart and soul into creating the best course I could ever imagine.

And when I finally finished it and released it to the world...

...it BOMBED.

I remember very clearly the ONE sale that we made on launch day.

Doing some quick math, I found that I had earned $0.39 for every hour that I worked on that course.

(Clearly NOT a good return on investment!)

But why did it fail?

At first I thought it was because I didn't have an audience... so I scrambled to build my blog, and apply every traffic-getting strategy that I could think of or find to get the word out about what I was doing.

And some of the strategies worked; pretty soon, I was leading a fairly sizeable audience...

...but still, nobody wanted to buy my course!

I was just about ready to throw in the towel, when something caught me by surprise...
The Surprise That Changed the
Course of My Business
Sold Out

See, even though I wasn't making any money back then, my online audience had grown, and I had become something of an authority in my industry. One of the strategies that I used to great effect involved writing, and a lot of people were impressed enough to reach out and ask me to teach them how I was doing what I was doing.

And I'll be honest... I resisted for a long time.

I mean, can you blame me? I had spent over 2,500 hours building a course that NOBODY wanted to buy... was I really going to go down that road again?

You know how they say, “once bitten, twice shy”?

Well, I'd been bitten HARD by the failure of my first course, and I was afraid to try again.

But the requests kept coming. They were unsolicited, and relentless.

So finally, I decided to build a quick course and teach them what they wanted to know... but I was going to hedge my bets.

Instead of building a whole course, I'd deliver a “pilot class” — something rough around the edges that I could build quickly.

I figured that if people liked it, and the feedback was good, then I could turn it into a full course.

And if it bombed, then at least I wouldn't have sunk too much time into it.

So I put up a quick sales page, and sent an email to my subscribers telling them that I was going to teach this pilot class about writing, and if they're interested, they can sign up to be one of my pilot students...

...and I was almost crushed by the stampede of customers rushing to sign up.

We sold out in less than 24 hours, so fast that I got a lot of complaints from people who wanted to sign up, but just didn't see their email in time!
I Was Over The Moon...
But Boy, Did I Feel Stupid!
danny-iny-working

At first, I was thrilled... finally, my business was doing well, and I felt like I had just made the greatest discovery of the online age.

But then I started looking around, and talking to my peers, and I realized something about all those successful courses I had seen online: almost every one of them had followed the same kind of piloting process on their road to success, and many of them had some big failures of their own hidden away.

It turned out that this was one of those "insider secrets" that the experts all know about, but nobody was bothering to teach to the newbies who were just getting started.

(Talk about unfair!)

So I started thinking about maybe teaching these ideas, but in the meantime, people were asking me about a whole new topic: audience building.

So I followed the same piloting process, and built the Audience Business Masterclass, which became one of the most successful courses in our company’s history.

I did it exactly the same way: one step at a time, starting with a small, rough pilot, then gathering feedback, iterating, and finally launching a course.

Students flocked to this course, and my business grew, and grew, and grew... and I was so busy doing the work and supporting my students that, for a while, I didn't even raise my head to look around in the industry.

But when I did, I realized that something strange was going on...
That's When I Realized
Something Was Up

See, I looked around, and realized something:

Yes, everyone who was successful with courses was following the same piloting process that we were...

...but hardly anyone was growing as fast as us.

Here's the trajectory that we were on:

revenue

Going from zero to over a million dollars in just a few years is pretty rare, especially for someone who was legitimately starting completely from scratch - or rather, a quarter of a million dollars of debt below scratch!

The piloting process was part of that, but I realized that there was more going on under the surface...

I wanted to get to the bottom of this, so I started digging.

Now, we'd known for a long time that our students were engaging and succeeding in our programs at rates that were pretty much unheard of in our industry...

...and I began to wonder whether that might be why we were growing so fast?

If you think about it for a moment, it makes sense; if you sell better stuff, at better prices, that gets people better results, then of course more customers would find their way to you, and that's exactly what was happening with us.

Get immediately download Danny Iny - Course Builder´s Laboratory

But why were our students seeing such great results?

Of course, the strategies that we teach are solid, and I knew that was part of it... but I felt like there was more to the story...
The Information vs. Education Divide
TAGR

I realized the truth in a conversation with one of the coaches on my team.

The coach was telling me about working with a student who was seeing great results, and it hit me like a ton of bricks: it was the information/education divide.

In my new book, Leveraged Learning, I wrote about how a good education used to be primarily about imparting information that other people didn’t have. But now, in the age of Google and Siri and Alexa, just having information isn’t enough any more.

In a nutshell, the idea is that there are two paradigms of business in the online content world.
The first is a paradigm of INFORMATION

The classic example is a book in a bookstore.

Now, the thing about books is that once you buy them, nobody owes you anything - not the store, not the author, and not the publisher. You've got what you paid for, and now you're on your own.

That's exactly how most online courses work: you buy the course, and get the information, whether it's delivered as text, audio, or videos in a member's area.

But once you've got the information, you're on your own. If you're lucky, there's a forum where you can ask other students for help (talk about the blind leading the blind!), but there's no teacher, and no coach to help you...
The second is a paradigm of EDUCATION

The classic example of this is a school.

(Which is VERY different from a bookstore, or the online courses I had seen.)

In a school, responsibility for success and outcomes is a partnership between the teacher and the student. Yes, of course, the student has to do the work, but if they do, they can trust that they will be supported to succeed.

Remember being back in high school, sitting in your chemistry class? Your teacher walked in and slammed down a huge textbook, filled with everything you ever needed (and maybe more than you wanted!) to know about chemistry.

What would have happened if your teacher then turned around and walked out of the classroom, leaving you to your own devices? You might have read a few pages and given up, or maybe you'd read it cover to cover and never gain anything more than a theoretical knowledge of chemistry.

Or maybe, you'd have blown up the chemistry lab.

That's not how real education works. Instead, your teacher was there with you in the lab, working through the problems and solutions (pun intended).

The teacher helped you with the experiments, corrected your potentially dangerous mistakes, and all the while, you were learning by doing.
people at lab

There's a big difference between giving someone information and actually teaching them how to use it. And I have made it my personal mission to not just give my students the best information, but also to be with them every step of the way, lending my experience and expertise, to help them succeed.

I realized that THIS was the real driver of the rapid growth of our business, because it was the reason why our students were seeing such great success.

I had found a solution that worked for regular people, like you and me... even if they're starting from scratch.
How My Newfound Knowledge
Became the Course Builder’s Laboratory

It started by testing our ideas; first in the pilot course, and then in a live four-day training to my private students...

...then we built the first version course, in painstaking detail...

...I hand picked a select group of coaches to help students through the material...

...I trained my coaches in the course building methodologies I’d discovered...

...we opened the doors, and hundreds of students signed up...

...we got to work supporting them, and soon, they were achieving great successes, in all manner of niches and industries, ranging from healthcare, to relationships, to corporate strategy, to travel, and everything in between.

Even then, we didn't rest on our laurels; we watched closely to see where our students struggled, and continued to improve the course, to help them do better.

After enrolling thousands of students and continuously taking their feedback on board, we asked ourselves "How can we further improve the program?"

And on multiple occasions, based on what we learned from our students, we decided to rebuild the program from the ground up. It wasn't a decision that we made lightly, but it was the right decision for our students.

We also had to totally rethink our coaching model to make sure we could bring the maximum amount of support and coaching value to our students in the most economical manner.

Now, after multiple years of tweaking, honing, and refining, we’re in version 4.0 of the Course Builder’s Laboratory, and our recent changes have made the course better than ever (more about that soon).

It was hard work, but...
Here's What Made It All Worthwhile...

It was the success of our students.

That's what really made it all worthwhile. So many emails poured in! One after another, excited entrepreneurs getting real results, faster than they ever believed possible.

My dream has always been to empower business owners to build something that would be transformative for them, for their families, and for the people that they would serve.

And here it was happening...
Edward Vilga

    "When I made the first offering I wanted a dozen people just to test it, and I got 42, without really trying. I made a little over $2,000 with the course so I was really happy with that."

    - Edward Vilga, Yoga & Creative Guru

Colin Gautrey

    "The hard numbers on the table is $20,000 from I think it was 21 people over a five month period."

    - Colin Gautrey, Influence Strategist

Joan Stewart

    "I priced the course at $500. That's where I thought the blow back was going to be. There was no price resistance at all."

    - Joan Stewart, The Publicity Hound

John Ford

    "I have now launched a successful online class that's sold out with 12 folks paying $197 [each]"

    - John Ford, Author and Founder of the HR Mediation Academy.

Molly Mahoney

    "The results from... actually sticking with it and making this course possible, it's actually crazy to me. It's been over $50,000 now that have come into my business which is awesome."

    - Molly Mahoney, The Prepared Performer

Gary Simmons

    "I only wanted 20 people to do my course and as soon as I got my 20 I stopped the calls... But really I could have got about 50 to do the pilot if I keep pushing on."

    - Gary Simmons, Self defense school owner

There's nothing more gratifying for me as a teacher than seeing our students succeed.

That is the feeling I want for YOU, when you build YOUR successful course.

And that's why I'm excited to personally invite you to join us in...
cbl logo
The Only Course Building Program Where A Dedicated Team Of Course Building Experts Coach & Support You... All The Way To Success

Most online training programs just give you information, and we BOTH know most people won't succeed with information alone.

Yes, you need a complete system and strategy that works (and we have that for you), but you also need coaching, accountability, and support to get to the finish line. In other words, you need real education!

And in order to get that education, you need to be taught by real-world experts.

Anybody can say they’re an expert, and they may have been at one time. But often once people begin teaching, they stop doing, and their skills become outdated.

That’s not how the Course Builder’s Laboratory works.

I didn’t create this program and then leave it to grow stale while I moved onto the next thing.

The process I teach is the same one we continue to follow over and over at Mirasee, which keeps our skills sharp and requires us to stay up-to-date with the info we teach.

We follow the same system for our private clients who pay us to provide done-for-you course building.

    This year alone, we’ve followed this course creation process to pilot 4 new courses for Mirasee.
    We handled the launch for a recent client in the personal training space with the goal of enrolling 50 students. By the time enrollment closed, they had over 93 students, for a launch of over $300K, plus the potential for nearly $50K in new annual recurring revenue.
    We recently helped another client in the business networking niche to sell their course pilot, and they signed on 15 students.

All of these experiences require us to continually adapt, hone our skills, keep doing what’s working, and discard what doesn’t work anymore.

And in the Course Builder’s Laboratory, we not only share with you the best of our current thinking, we educate you to be able to follow the path yourself.
cbl Intro

Just $1995 or 12 payments of $197
Why The Course Builder's Laboratory Is Different
More than just a training...
The First Course Building Program To Give You
All The Support You Need To Succeed

When you join the Course Builder’s Laboratory, you aren't *just* joining a training program on how to successfully build an online course (even though I believe we have the gold standard of training on the topic)...

You'll be joining an entire educational organization that's been teaching this material for years, and that has graduated more successful course builders than anyone else.

    "The Mirasee team throughout this whole journey have been nothing less than exceptional. I've never quite come into contact with a company that runs in this way before... they've got a very clear vision of what Mirasee is doing in the world. The education that I'm getting through Course Builder's Lab ... was so extreme. It was just mind blowing."

    - Cherry Menlove, Author and Blogger

    "[Danny]'s getting the best of the people on board. He makes sure that they are not just the right ones, but they are aligned with what he's doing. So it's really a great team and they are there to help. They just want for you to be successful."

    - Arantxa Mateo, 32 Mondays, Coaching

An Entire Educational Organization,
Dedicated To YOUR Course Building Success
Team Mirasee

Course Builder's Laboratory isn't another course that's been put together by an individual, who *just* learned how to successfully create courses (and decided to build their own course about it).

It's the only training program which is supported by a dedicated team of course building experts, who help our students with more than 1,179 course building challenges each month!

We have a whole team ready and willing to help support you, including our dedicated Course Builder's Laboratory coaches who partner directly with our students (you!) to solve course building challenges that would normally stop them in their tracks. And we do it each and every day. :-)

Each coach has their own strengths and talents, and even though you will be partnered with your own dedicated coach, you'll get access to the expertise of ALL these expert coaches...

...because your coach will bring your problem to them when it needs to get solved!
Melissa Josue

    "I asked my coach for help... on how I could make my course more engaging or get my students more engaged. And she offered advice... but also what I appreciated was she was going to ask her team, her team of coaches on what I can do. She had a team of people that she can go to and they offered me help too."

    - Melissa Josue, Dating & Relationships Coach for Women

Joanna Armstrong

    "The team is great. There're lots of people to help you. And if the coach isn't available, then someone else can answer the question. So the team is the reason I joined I could say that for sure.”

    - Joanna Armstrong, Personal Transformation

Cyndy Porter

    "[Mirasee] have been amazing. Whenever I have a question... they've been there for me. Even when my coach was on vacation, somebody else called me and let me know that they were available."

    - Cyndy Porter, Image Consultant / Portrait Photographer

Nathan Lively

    "There are other courses out there that train you to do courses. But having a team of coaches at the Course Builders Laboratory is probably the most valuable thing."

    - Nathan Lively, Career Coaching & Technical Training

Now, I don't want you to think that this is just a support and coaching program. While that is what makes Course Builder's Laboratory different than anything else out there, I truly believe that we also have the most robust and tested course curriculum on how to build your first successful course.

Let's get into the nitty gritty of exactly what you'll learn inside the Laboratory...

Just $1995 or 12 payments of $197
What's Inside The
Course Builder's Laboratory

Most programs only get created once. The marketing changes every year, but it’s essentially the same course. We do things differently at Mirasee.

Each year we take the feedback of thousands of students and use it to shape the latest iteration of our course. We’re the only course building program that continuously gets better every year, so you know the material you're getting is what's working best for others that are successfully creating courses online.

With the latest iteration of our program, we’ve used cutting edge instructional design methods, with input from teaching experts from Harvard, Yale and Stanford.

We’ve also implemented some changes that are working wonders to get students unstuck in the places where they have traditionally gotten bogged down. The program was always able to be done fast, but now it’s more effective at seeing more students move through at a consistent, steady pace. It’s also super flexible to accommodate the speed you as a student want to complete the course.

Best of all, the amount and quality of coaching and support you’ll receive is better than ever. For the first time ever, you’ll even have your coach’s phone number for when you really need it.

But here’s the biggest change we’ve made this time around: We’re setting firm enrollment limits on the number of students who can enter each cohort of the Course Builder’s Laboratory. Each coach has a finite amount of time, and we’ve set these limits based on the “sweet spot” of how many students each coach can realistically support. We wanted to be able to make sure that you can get the help and coaching that you need, when you need it, instead of being crowded out by too many other students who also need help.

Therefore, we’re setting up a few concrete “entry dates” which will be the only times that students can enroll in the Course Builder’s Laboratory. You can choose to enroll in the current cohort or a future one (whatever works best with your schedule). However, we’ll only accept new students in any given cohort for as long as seats remain open.

I can confidently say that the Course Builder’s Laboratory will teach you the fastest, most effective, and most reliable process I know for building a profitable online course, while making a positive impact in people's lives.

Through our iterative piloting process, you'll get early student feedback and results quickly, to ensure that the course you build provides a solution your market is willing to pay for. You'll know exactly what your students want to buy from you, because they'll tell you!

And it's a quick process; you won't spend months creating a huge, complex beast of a course. Instead, you'll launch your first pilot course in as little as 60-90 days - even if, right now, you're not 100% sure what to include in your course or how to find people who'll buy it.

Here's the entire curriculum, laid out for you:
MODULE #1
MODULE #1
Determining Your Pilot Course
How to map out the journey for what you'll
teach your students in your first successful course

Before you can build your course, you need to be clear on what you're doing, where you're going, and how you're going to get there. The program starts with mapping out a 30,000-foot view of what's involved in taking your business project from idea to profitable course.

    How to define your target market online... in a way that gives you the best possible chance for success. Few courses spend enough time on this essential step. Marketing online can be tricky, but don’t worry. You'll get details not just on choosing and defining your market, but validating it, too.
    A simple system for discovering the best possible course idea for your specific skill set. One of the most important steps in the course building process is deciding what your course should be about. Here is where we’ll show you a simple system for discovering the best place to start with your first “pilot” course.
    A quick and proven method to validate your course idea has legs... before you invest months or years researching and building it. This is the special validation process that all of our successful students used to ensure they ditched their bad ideas before they led them astray!
    The “honest” mindset of success every course builder needs to adopt. This is more important than you think! But once you get this, you’ll be focused and have momentum on your side... launching your first pilot course in as little as 60 days.
    Our proven roadmap to online success... which works no matter what level of online experience you’re starting with. Even if you have no online presence whatsoever, we’ll show you how to lay out your essential - and achievable – road map to build a successful and thriving online course.

MODULE #2
MODULE #2
Researching Your Pilot Course
How to dive to the core of what your
future students are eager to learn

Most people, when they get a course idea, hole up in their bat-cave and start drafting the course they always wanted to create. BIG MISTAKE! Before you start building, you need to be sure you know what people want to learn - so the time you invest actually pays off and students are eager to sign up for your course.

    The simple, natural way to figure out what people are hoping you can teach them. This is the exact technique I used to build my business from zero to multiple 7-figures in just a few years.
    How to guarantee your course idea will SELL. There’s an important difference between something your market wants, and something they’re willing to BUY. These research techniques will show you how to find out what problems people are happy to pay to have solved.
    A simple step-by-step process to discover the language that will excite your prospects at the mere mention of your course idea. Miss this and your course simply WILL NOT resonate with the core buyers in YOUR market!
    How to research your competitors like a high-level marketer... in a fraction of the time. We’ll show you how to benchmark the competitive landscape, so you can find the perfect place in the market, where your course will shine.
    How to "magic wand" your course ideas to make them irresistible to your audience. This secret technique was developed by a behavioral scientist, and supercharges the appeal of your course to your target audience (don’t worry, it’s completely ethical!)
    Our secret to getting paid for your course... *while you build it*. This “risk reduction” technique gets you proof that people will pay you BEFORE you build a thing.

MODULE #3
MODULE #3
Planning Your Pilot Course
How to get your pilot course set up for success... FAST!

One of the most common mistakes people make is over-planning around the wrong idea. By the time YOU get to the planning stage, you'll already have validated what will work (or what won’t) - and you'll be ready to plan the elements of your pilot course that will be necessary to make your first sale!

    The 3 types of “course structure” that you can use for your new course. These proven structures work best for online courses, and depending on your course material, time commitment, and personality, we’ll show you which is the best structure for you.
    Simple and straightforward guidelines to find the right price for your course. Pricing is one of those headache inducing topics that we can all lose our minds to. Too much? Too little?! Skip all the self-doubt with our unique P.R.I.C.E. system to find your perfect price point.
    How to avoid the "pilot paralysis" that CAN keep you from getting your first course rolling out the door. The #1 most common pitfall that kills momentum is over-planning. Let us show you how to deftly dodge that problem and get your course content in front of your students - FAST!
    Little-known secrets for planning your perfect lessons. Overwhelming your students is the kiss of death. It will cause either inaction or, worse, refund requests. You'll learn exactly how to craft your lessons so students get exactly what they need.
    The key to welcoming new students... so they feel right at home from the beginning. Getting this right is the key to a happy student experience - and to building great word-of-mouth marketing for your course.
    Simple solutions for every important technology challenge. Whether it's video-call software or payment processors, online courses DO require some tech know-how. But fear not, you’ll learn the simplest methods to deliver your course, and your coach will help you decide on the technology that makes the most sense for you.

MODULE #4
MODULE #4
Selling Your Pilot Course
Simple and Ethical Sales Strategies To Ensure
Your Course Is Full Of Happy, Paying Students

After you've planned out the basic elements of your pilot, it's time to enroll your first paying students! This is where the REAL fun begins. We’ll walk through different strategies for selling your pilot, and help you determine the best fit for your style and situation.

    How to overcome your sales fears. Selling can make you feel nervous, because it means you may have to face rejection. But with our super-comfortable (and effective) sales strategies, you’ll overcome your worries and become a natural sales generator!
    The power of co-creation. This simple psychological phenomenon will have a powerfully positive impact on how your students feel about you and your course. You learn how to get your students MORE engaged and find your course MORE valuable... at the same time!
    Mirasee’s 3 proven, ethical sales strategies... and how to decide which is best for you. From simple, friendly conversations, and emails, to sales pages and webinars... we’ll show you a number of strategies to make sure you’re effectively getting the right students into your course.
    How to honestly evaluate your sales results. It's normal for at least a few people to say "no, thanks" to your offer, but how do you know if you’ve been successful or not? You’ll learn exactly how to assess your results and troubleshoot any issues.

MODULE #5
MODULE #5
Delivering Your Pilot Course
How to deliver your pilot course in a way
that leads directly to long-term success

A successful pilot isn't one that wins rave reviews. It's one that tells you whether it's time to scale your course or take it another direction altogether. But those decisions need to be based on measurable results, not gut feelings. We’ll show you how to deliver and evaluate your pilot, so you’re on the fast-track to success.

    The pilot course “litmus test” to measure whether it was a success or not. The deciding factor for whether your course should be scaled or adapted. Your expert coach will guide you in identifying your best path for long-term success and sustainability.
    Your 3 options for moving forward based on the success of your pilot. You'll know exactly which option is right for you, so you can move forward with confidence.
    The powerful concept of "pilot iteration." How it can help you develop a winning course you can scale to help more people and bring in higher profits.
    How to turn failure into ultimate success. A failed pilot isn't a failure. It's rich information about what doesn't work. And while it can be tempting to see it as wasted time, we'll show you how to use that information to adapt your course and turn it into something FAR more meaningful (and profitable).

MODULE #6
MODULE #6
Outlining Your Full-Scale Course
How to set up your full-scale course for massive success

Once you're ready to turn your pilot into a full-scale product, you'll have many decisions to make. The devil is in the details, so in this module, we dive deep into launching your first full-scale course. With the feedback and the insights you've gained from your pilot, you'll nail down your vision for your final product.

    How to choose the right format and final price for your course. With so many possibilities, choices CAN seem endless. But in reality there are only two options you need to consider, and we’ll show you exactly what they are.
    A simple (but crazy effective) 2-stage “marketing launch plan” that gives your course the best chance of sales success. You'll get detailed examples and planning guides. And best of all, you'll have direct one-on-one support throughout the entire launch process from your coach.
    The best months and days of the week to launch your course. When it comes to selling your course, timing is everything. We’ll show you PROVEN timeframes that will add a big boost to your launch results.
    How to use “Joint Venture Partners” to increase your sales... and the right way to approach them so they’ll say yes. You'll get “from-the-trenches” insights about what works and what doesn't when it comes to attracting partners, including the most important pieces of information they’ll want from you.
    The 2 types of partner launches you should consider... and how to make sure they both go off without a hitch. With our guidance, you'll be able to easily decide which is right for you.

MODULE #7
MODULE #7
Creating Your Full-Scale Course
How to launch your final product to the whole wide world (with wild applause)

At this stage, your focus is simply providing a stellar student experience. We'll take you step-by-step through what to do and how to do it, so you can create a course that blows away your students' expectations, while giving them their best chance of success.

    A simple phrase that slashes refund requests. Not only will you know when to say it, but exactly how to phrase it. The result? Students become more engaged and action-focused in your course!
    The 3 things you MUST include in your welcome email. Skip any of these and it could cause confusion, overwhelm, and refund requests.
    The 5 learning styles and 2 modalities to consider for maximum success. These ensure every student learns in a way that's best suited for them. This is the “gold standard” secret for making every student feel your course was designed just for them!
    Simple “Instructional design” methods that will take your course from good to great. Plus 4 ways to structure your lessons so learning is easy and engagement remains high, from start to finish.
    How to build an effective learning environment for your students. From your technology to your learning management system options, we'll show you the best, most cost-effective options - even for non-techies.
    4 straightforward options for supporting your students. Discover easy-to-use, proven ways to provide great student support, in a way that's scalable, won't break the bank, and won't eat all of your precious time.

MODULE #8
MODULE #8
Marketing Your Full-Scale Course
Simple and proven strategies to get
an endless stream of eager new students

By now, your online course is complete, it's a proven success, and you're ready to grow your business further by picking one of five proven growth strategies to take you to the next level. Your only guideline: play to your strengths.

    The "Warm-Traffic Pyramid." Learn two effective methods to build a large audience with warm traffic (the nice part about this approach is there’s little-to-no financial outlay to begin with!)
    Cold-traffic "flywheels." Use these to generate new traffic to your site from other platforms. Don't worry, we've simplified this advanced strategy, so even a digital newbie can understand it (and profit!)
    How to choose between a “content play” or a “JV play.” At a certain point, you’ll want to go one way or another. You’ll see where the best place is for you to start, based on your personality and growth goals.
    How to incorporate paid traffic to build your audience... FAST. Paid traffic requires a bigger commitment from you — in both time and finances — but it can give you BIG results with some simple optimization strategies.
    Advanced growth tools and strategies — where to go for your next steps. Tools and resources to get your full course in front of bigger audiences and sustain your income.

PLUS, we’ll include...
Not One But THREE Very Special Bonuses!

We're committed to doing everything possible to make your course-building journey simple, manageable and *successful*.

So we've identified 3 essential challenges that every online course creator faces — and we've prepared 3 bonuses to help you overcome those exact challenges.
CHALLENGE #1
Course Control

At first glance, it looks like a *huge* chore to manage all of your course content, make sure your course is delivered smoothly and professionally, and then keep track of your students' progress. But with Learning Management System software working for you, all of that is easily taken care of, so...

    BONUS #1: 6 months of complimentary access to an easy-to-use Learning Management System with our Course Builder's Bootcamp collaborators, Thinkific. Thinkific will host and deliver your course content for you in almost any format, including videos, slideshows and quizzes. It includes progress tracking and reports to show you how your students are doing, and also helps you collect online payments and set up payment plans for your students.

[Value: $594]
CHALLENGE #2
Course Creation

Figuring out where to start, what to include in your course, and what order to put it in can be overwhelming enough to stop a new course creator like you in your tracks. Luckily, we've got you covered.

    BONUS #2: Exclusive access to Mirasee's course building template, aligned with our recommendations and industry best practices. This template makes setting up a course in Thinkific easy and will save you some extra time!

[Value: priceless time-saver]
CHALLENGE #3
Sales Page Creation

If you've been wondering how the heck you're going to pick up enough copywriting and web development skills "on the side" so that you can create a sales page that works to enroll students in your course, we've got the perfect solution for you.

    BONUS #3: Your very own custom pilot sales page building tool that lets you quickly and painlessly create the sales page for your pilot course.
    Just answer a few questions, and this tool will give you a ready-to-use static prototype Thinkific for your pilot course sales page, complete with all the text. Then the Thinkific team will do all the work required to turn your prototype into a fully-functional sales page for your pilot course.

[Value: priceless, and not available anywhere else!]

Just $1995 or 12 payments of $197
A Proven Model For Success In Any Industry: More Coaching & Support Than You'll Find Anywhere Else

Only Course Builder's Laboratory gives you lifetime coaching and support, to help you solve any course building problem you face.

We've taken feedback from the thousands of students that have been through Course Builder's Laboratory, and invested tens of thousands of hours into building the most comprehensive coaching support system you'll ever find.

What that means is that you'll have access to more types of support than any other program out there, including:
1-on-1 Milestone Calls
1-on-1 Milestone Calls

Milestone calls are where you'll have dedicated 1-on-1 face time with your own coach. These calls are designed to occur at key progress points in the program where it's most useful for you to talk directly with your coach. The best part is, because they’ve been working with you through the CBL process, they’ll have an intimate understanding of what you're trying to achieve in your business with your online course.
Office Hours
Office Hours

The office hours are our standard "drop in" support format where you can show up at a designated time (we have a wide range of times) and ask any questions you have. The coach who's present for that office hour will address any of your questions, and if you need further clarification, they'll make note to get the answer for you after the call. Since there's a rotating schedule for running the office hours, this is where you get access to ALL of our amazing coaches, not just your own dedicated coach.
Breakthrough Hours
Breakthrough Hours

Breakthrough hours are designed for one thing: delivering a deep dive understanding into the specific topics that have been shown to be the biggest problems you’re facing. If our coaches hear about areas where students are struggling, we’ll take the time to create a dedicated breakthrough hour training on that subject. It’s another level of support, to help you develop the skill set necessary to enter your market with confidence. And if something is a common problem, then breakthrough hours are designed to offer extra help on places where students might be getting stuck.
Email support
Email support

After all that support, if you still have a specific question, you can simply click the "I'm stuck" button, which you see inside the program, to tell us what you're struggling with. Your coach will reply to you personally within 24 hours. You can send unlimited emails to your coach with questions, ideas, or wins.
Email support
Phone support

You’ll get on the phone or Skype with your coach at key places in the program for a one-on-one call so that you’ll be clear on next steps and know how to move forward. You’ll even have your coach’s phone number so that you can easily reach them.

And in addition to all of these coaching methods, you'll also receive coaching on how to develop an entrepreneurial mindset, something that's imperative to succeed online.

    "The Mirasee team offers an unprecedented amount of support. Like I said before, I was just blown away by what was offered. And if I had questions, if I was insecure about something, if I was doubting myself, all I had to do was fire off an email to my coach and she got it. She understood."

    - Diane Bolden Executive coach & leadership consultant

    "The best thing for me by far has been the office hours. [The Coaches] force me to think about why I made the decisions that I made and have confidence in those decisions. And for me that's the feedback that I needed to be successful"

    - Drew Weaver, Business Analyst

    "The thing that really makes this particular course unique -- and I've invested in tens and tens of thousands worth of courses and mastermind groups... this is one of the few where you have such great support from the team that has created this product... the Mirasee folks are there with you all along the way. You don't get stuck. You just can't get stuck."

    - Steve Gordon, Author of Unstoppable Referrals, Author and Consultant

Our "We Won't Let You Fail" Approach To Partnering With
Our Students

When you sign up for the Course Builder's Laboratory, you become a student, not a customer.

This means that we work in partnership with you, our students, to create your success. We teach you all the steps you need to follow to get from wherever you are (even if you don't have so much as a blog or website yet), to a multiple six- or seven-figure course empire, if that's what you want to achieve.

What does it mean to be in partnership with us? It means we work together towards a shared goal: for you to succeed.

To be clear: we will BOTH be in this TOGETHER.

The purpose of our entire coaching team is to ensure that you have the best chance for success.

And the great thing about Partnership is, just like a dedicated student at a school or university, the more effort you put in, the more support you'll get in return.

For students that show up and do the work (and this is the key), our coaches go the extra mile.

They will proactively go above and beyond for committed students, with additional reviews, extra phone calls, and look for extra ways to solve the challenges you're facing.

In fact, some of our students are pleasantly surprised to receive a level of coaching and guidance that, in other programs, comes with a multi-thousand-dollar extra price tag... if it's available at all!

If you make an effort to implement the course building process we teach, we will do everything we can to help you make it work. Walking alongside you in this journey is your dedicated Course Building Coach.

    Kathryn Pottruff

    "And I will say every time I've reached out to any of the coaches at Mirasee, I've got the support I need and they've been able to tell me exactly what I needed to do next. So there's no more of this, "Gee, I'm stuck." When you're stuck, what do you do? You reach out to your coach and you'll get unstuck fast."

    - Kathryn Pottruff, Project Management Consultant

    Molly Mahoney

    "So with the help of [my coach] from Course Builder's Laboratory who was so amazing, I ended up making a giant shift and in a moment of panic I launched a whole new program with just a spreadsheet and Facebook Live. I literally put all of that together into -- within a week maybe and launched an entire new course under major pressure. And within several months it brought in over $40,000."

    - Molly Mahoney, The Prepared Performer, Coach

    Cyndy Porter

    "I think that they get tremendous training or they do a great job recruiting. I thought my coach was amazing. She's been there and helpful every step of the way. So I really think that it's a very buttoned-up process and there are really smart, strategic people behind this program"

    - Cyndy Porter, Image Consultant / Portrait Photographer

    Joanna Armstrong

    "The team is great. There are lots of people to help you. And if the coach isn't available, then someone else can answer the question. So the team is the reason I joined I could say that for sure."

    - Joanna Armstrong, Personal Transformation, EFT Tapping

    Ryan Hurd

    "[My coach] was always there for me. He was always -- if I send an email or a concern, there was always a reply within 24 hours and he was helpful for things as nit-picky as where my language got fussy with the marketing promise, about what's my big promise, what am I really offering. He gave me a very valuable feedback through that aim where I was able to see with new eyes what I was saying and what I was trying to do."

    - Ryan Hurd / Dream researcher, educator & author

    Wendy Bertagnole

    "I actually couldn't have done this without the Mirasee team. I am a huge dreamer but when it comes to actually creating something and pulling through the hard things, I stop myself. So my coach has been that voice in the background telling me to keep going and just to keep plugging along and do the best that I can."

    - Wendy Bertagnole / Coach/Consultant, founder Sensory Solutions

    Paul Potter

    "I leaned heavily on my coach ... he was really good about keeping me on task, and directed to do what I really needed to do to eventually deliver the product and sell it."

    - Paul Potter, Physical Therapist & Teacher/Mentor

    Dr. Lise Janelle

    "We haven't felt alone with the process. We felt like there is somebody behind. I think that's one of the things that sets this program apart is that you have access to someone you can speak to because you can have a whole online course, but now, if you have questions, you're stuck, you have the questions, you're stuck. But with this program, you get the questions and then you get answers, so then you can get moving."

    - Dr. Lise Janelle, Coach, Centre for Heart Living

    Kelly Bonanno

    "The Mirasee team was extremely helpful and the fact that you're given a coursebuilding coach to help you along the way was really the clincher for me. That's what I thought if I've got somebody there guiding me and answering questions and I'm not kind of just flailing out there on my own not knowing what I'm doing,that was invaluable. And the fact that Danny gives you a coach to help you along the way, I mean that right there is worth the price of admission."

    - Kelly Bonanno, Organic Beauty Expert / Wellness Coach, Savvy Beauty Scene

You'll Work with Your Dedicated
Course Building Coach

When you join the program, you will be assigned your dedicated Course Building Coach.

Your Coach will get to know you and your business, and is available via the course website to help you when you get stuck. He or she will reply to every question you have about the program within 24 hours on weekdays, and will walk beside you throughout the entire course building process to give you knowledge and support when you need it.

And this isn't for 30 or 60 or 90 days... the support you get is UNLIMITED.

There's no cap on the number of questions you can ask your coach. And your questions can cover anything related to planning, building, selling or improving your course, whether technical, tactical, or strategic. Whether you want to ask about mindset, marketing, or conversion... Any time you get stuck, confused, or discouraged... reach out to your Coach.

When you do, you'll see it's nothing like contacting an impersonal help desk service where a different person receives your call each time, and they most likely know next to nothing about you. Or worse, isn't even familiar with the product.

You'll be interacting with a member of my team who is an expert in the Course Builder's Laboratory methodology. As you work together, your coach will get to know a great deal about you and your business so that they can provide better and better insights to you over time.

Are you starting to see why this is the most complete, comprehensive course building program you'll ever find?

And how, if you're willing to put in the effort, this program will give you your BEST chance to succeed?

If you are starting to think that, you aren't the only one...
When I Announced What I Was Doing, They Practically Fell Off Their Seats!

When I started telling my colleagues in the industry about everything I was including with the Course Builder's Laboratory, they were blown away.

Frankly, some of them were worried for me: "How can you afford to deliver this?" was a common question.

But after thinking about it, they declared that, "This is better than what everybody else is doing!"

That's exactly the point — they all knew and understood that this is the ONLY way I could do it and stay in line with the values and commitments that I've made to my students.

Here's what some industry leaders have said about what we're doing:
Ryan Levesque

    "When it comes to building your audience and designing online courses, Danny Iny is one of few experts I trust and personally follow - and someone I recommend all my customers follow as well."

    - Ryan Levesque, #1 National Best-Selling Author of Ask

Josh Turner

    "Danny Iny is one of the smartest minds in the online marketing space, and I'm fortunate to count him as a mentor and friend. The work he and his team are doing is truly industry leading. Above all else, they genuinely care about delivering results for their clients and students, which is far too rare these days!"

    - Josh Turner, best-selling author of Connect, creator of LinkedUniversity

Ryan Eliason

    "I consider Danny to be one of the smartest people in the industry. He's incredibly generous, has an open heart, and always keeps his promises. I've referred dozens of clients into his programs and will continue doing so because I have absolute trust they will get everything they sign up for and more!"

    - Ryan Eliason, Founder of The Social Entrepreneur Empowerment Network

Curt Maly

    "I recommend following, watching, and listening to Danny, and implementing the proven and effective marketing that he teaches. I love to learn from him, and I don't say that about many people!""

    - Curt Maly, Black Box Social Media

Todd Brown

    "Danny Iny is the rare sort who understands the bigger picture of business strategy, the day-to-day execution of tactics, and the necessary leadership and management required to scale a thriving business that functions like a well-oiled machine. But, that's NOT what makes Danny a fantastic entrepreneur, in my opinion. It's his deep sense of responsibility for, and the caring of, his customers that makes him a standout and rare breed."

    - Todd Brown, MarketingFunnelAutomation.com

Get immediately download Danny Iny - Course Builder´s Laboratory

Mary Jaksch

    "Danny Iny's brilliant vision of how to go from zero to hero online has made him one of the most influential players in the marketing arena today. I love the fact that he remains unfailingly helpful and generous despite his meteoric success."

    - Mary Jaksch, WriteToDone, A-List Blogging, and GoodlifeZen

Ryan Moran

    "On the internet, there are very few people worth following or trusting. Danny Iny is a welcomed exception to that rule. Danny is one of the very few that care about his customers, stay ahead of the crowd, and produce results for himself, his clients, and his customers. I feel good recommending my audience to follow and subscribe to Danny, and it's extremely rare for me to put my stamp of approval on anyone."

    - Ryan Moran, Freedom Fast Lane

Just Remember,
Results Come Quickly!
Results Come Quickly

Phew... that's a lot to cover!

But don't worry; selling your first pilot course doesn't have to wait until you've completed all 8 modules of Course Builder's Laboratory. You'll still want access to the program, of course, as you scale and grow your business all the way to multiple six- or seven-figures...

...but at the beginning, our piloting approach will bring revenues and sales within 60 days, if you want to move that fast.
How quickly can I expect
to see results?

The beauty of the Course Builder's Laboratory is that you don't need to finish your course to sell it. In fact, the most effective way to build a successful online course is to have people pay you BEFORE the course is created.

How quickly you see results obviously will depend on how much time you invest in the material and taking action. But we've seen students launch their first pilot course in as little as 60 days.

More typical results for our students who launch their pilot is to reach that point around the 90-120 day mark.

But I want to stress something important to you. While the Course Builder's Methodology is one of the fastest and most effective ways to create a successful online course, how fast you can create your course should NOT be your primary focus.

Your focus should be creating a course that has the greatest chance of success.

Nothing is slower than rushing to create something that doesn't succeed.

Creating a successful course in a matter of days or weeks is not realistic, because it means you have to skip over a lot of the most important preliminary work that stops you from wasting time on an idea that had little to no chance of success.

That's what the Course Builder's Laboratory has been designed to do.

And it shows in the results our students are able to achieve.

Just like these students who also wanted to build their first successful course...
Alan Wyatt
Molly Mahoney
Ryan Hurd
Amber Copeland
Nathan Lively
Diane Bolden

Seeing these sorts of results always brings a smile to my face.

Just $1995 or 12 payments of $197

Now, before we go any further, I want to be really clear about who should (and who shouldn't!) consider joining this program...
Who This Training Program Is For...

Some so-called experts will take the money of anyone who's willing to give it... but not me.

I'm committed to ONLY serving the people who can really benefit from what I have to offer, so if you aren't a good fit for this program, you shouldn't sign up.

So what does it take to succeed in this program?

The Course Builder's Laboratory is for you, if you meet these four criteria:

    1. You have something of value to teach.

    You have training and real-world experience, and you know you can teach something valuable and potentially life-changing to other people. This doesn't mean you have to have a PhD or guru status: you only have to know more than your target market. My favorite analogy is that of the 4th grader, who has much to teach a 2nd grader - even though they both still have a lot to learn.
    2. You have an inclination to contribute.

    You have a genuine desire to help others with your gift and unique voice. If you're in it only for the money and you don't really care about your students, it will show in your marketing and the product you create, and that will undermine your chances of succeeding.
    3. You want freedom.

    You aspire for financial and lifestyle freedom. You want a business that will allow you to scale your service, reach more people, and design your life in a way that lets you spend your time on the things you enjoy. You also want to stop worrying about paying your bills, or where that next client is going to come from, and coping with unexpected expenses like a leaking roof, and retiring comfortably. If you know that this is possible with focused effort in the right direction, that's how we know you'll give the program your all and succeed.
    4. You have a strong work ethic.

    While we're all about doing things smart, we also believe that work is a necessary part to success! We'll do our part by making sure you you're always focused on the most critical things for success with your course, but you still have to be willing to roll up your sleeves and put in the effort to achieve the success you're looking for.

If you meet these four criteria, then I'm confident that you can succeed in this program, and we'd be excited to work with you.

But, on the other hand...
Who This Training Program Is NOT For...

Now let's look at the other side of the coin, and see who the Course Builder's Laboratory is NOT for.

You should NOT join this program if:

    1. You're not really committed to building your business or selling online courses.

    We'll welcome you into the program as long as you're 100% ready to commit to actually doing what we teach, which is building courses. So are you ready to step a little out of your comfort zone to build something great? Will you forego your favorite Netflix shows, in favor of building your business? If you aren't willing to do any of that, then this isn't the place for you.
    2. You're easily distracted by every shiny Internet marketing object.

    The Course Builder's Laboratory is the complete package for building your first online course; you will not need to enroll in any other course to achieve what you want. But many people get distracted by other shiny Internet marketing objects and "making money online" strategies. This is where you can get off the merry-go-round of course after course. In fact, we tell our students NOT to sign up for other programs until they've completed the Course Builder's Laboratory. So, if you're not 100% sure that courses is the best method for you, or if you're going to get distracted and start chasing every bright, shiny object that comes along, then don't bother to enroll.
    3. You're totally broke.

    If you're down to your last $200, if you don't know how you're going to pay next month's rent, or if your credit card is maxed out, then please don't join. While we promise to show you how to get results quickly, from experience, we know that people in a state of crisis only make short-term decisions. They have a hard time focusing on the big picture. This will compromise your chance of succeeding in the course. So let's agree: if you can't honestly afford to pay for the course, then don't sign up.

Now, reading all this, you might be starting to wonder... is this too good to be true?
Here's Proof That
Course Builder's Laboratory Works
Gary Simmons, Health & Wellness

"So the dilemma was I didn't know how to go about it because I didn't have a list or an audience... So I followed the formula by just sending out an email... it's in the course, the exact email template that you send it out. You just change the details around."
Autumn Birt, Creative Expression

Before she learned about Mirasee, Autumn had a two-year plan for creating a course, but with Course Builder's Laboratory she created and launched her pilot in 32 days! Instead of writing her how-to book first and then creating a course, she put creating her course first and finishing her book second.
Cindy Bernstein, Productivity & Technology

"I loved having a coach... they clearly want you to succeed. ...The continued support and a level of knowledge and expertise that's very impressive to me."
Maggie Cowan-Hughes, Health & Wellness

"I think I would have given up with the project of building an online course because I think it wouldn't have gone anywhere. Having put so much effort into creating something that people weren't buying, I didn't know what I was doing. I didn't know how to sell it. I didn't know the structure of teaching online."
Chris Brooks, Business Coaching

"Launching the pilot and helping people really get results was phenomenal. It increased my confidence and it really made me believe in not only myself, but my students, the process and the course itself. And after launching the product, I was even more energized and excited to do what I was doing."
Kathryn Pottruff, Business Coaching

Kathryn learned that she could work at her own pace. She learned that even though she knew her audience, there was much more she could learn by doing research into her market. While building her course, Kathryn found her passion for her work again AND started looking for ways to actively grow her business.
Lori De Milto, Business Coaching

"Taking Course Builder's Laboratory has accelerated the success of my online courses and it would have taken me much more time and much more effort to get to where I am today and maybe I never even would have gotten there if I hadn't taken the course. It's a lot of work, but it's just a fascinating new world with lots of opportunity."
Steve Gordon, Business Coaching

"I've invested in tens and tens of thousands worth of courses and mastermind groups and all the different things that, you know, we invest in to invest in ourselves and grow our businesses. What makes this one unique, this is one of the few where you have such great support from the team that has created this product that, you know, the Mirasee folks are there with you all along the way. You don't get stuck. You just can't get stuck."
John Ford, Business Coaching

"It's like a one-stop shop where you're going to get to learn everything that you need to know to get your business, your educational business online."

So, does this sound too good to be true?

As you've seen from some of my students' results, it's not.

The only catch is...you have to be ready to make a commitment to putting in some time and effort. Do that, and we'll be with you every step of the way.
Have I Told You About the Time I Flushed $84,000.00 Down the Toilet?
toilet money

Several years ago, I made one of the worst investments of my life by deciding to get an MBA.

Why did I make this massive mistake?

Well, back in 2007, I was running a startup company that built software to teach kids how to read.

That company failed, spectacularly. But not before losing a ton of money I'd invested in the company, along with money from several investors, most of whom were friends and family.

It was a complete disaster.

After that monumental failure, I suffered a real crisis of confidence. I felt I needed a tried and true method to learn about the fundamentals of business that I obviously didn't fully understand.

That's why I decided it'd be a good idea to get an MBA. I knew it was an expensive option, but I figured I was already $250,000 in debt...

...so what difference would another $84,000 make?
graduation cap

I chose to attend Queen's School of Business, one of the top business schools here in Canada - and within 2 years I got a pretty piece of paper with my name on it. I also learned exactly how to think inside the box while working effectively for a large multi-national corporation.

Sadly, though, in the world of entrepreneurial business, it had ZERO practical application. It cost me $84,000, but it wasn't worth the paper it was printed on.

(Actually, I still think of it as one of the most expensive mistakes I've ever made in my business career.)

Should you decide to join, the price you'll pay for the Course Builder's Laboratory is nowhere near that.

I'd like you to consider the other options available to you, if you wanted to solve this puzzle yourself.

I don't want you to think I'm saying that the Course Builder's Laboratory is your *only* real option, because that's not true.

There are several other ways to get to where you want to go.
Option 1: Get an MBA

Like me, you could go out and get an MBA to help you solve this puzzle.

Many people see an MBA as the all-in-one solution to becoming a master of business. And sure, you'll learn about the theory of business (accounting, management and how to run an organization) — but ask yourself, is that the best way to run an online business?

Will it teach you the "in the trenches" details you need to know about how to create a product, sell it, and serve your customers?

I've been there, and I can tell you from the $84K I spent, that the answer is a very clear “No.”
gradutaion medal

Total cost: $84,000
Time frame: 2 years
Real world business experience: No
Results guaranteed: No
Option 2: Get a Business Coach

Business coaches can be an amazing resource. I've hired several of them throughout my entrepreneurial career and I wouldn't be where I am today without them.

But I can also tell you from experience that there are a lot of phonies out there who do more damage than good. If you're not careful, it can be very easy to end up with someone who isn't the best fit for you. And — while well intentioned — they can cause real harm to your ambitions and motivations by giving poor advice.

Working with top business coaches is the only route I'd recommend, but paying the price they demand just to learn about the fundamentals of online business isn't good value for money.

Another important point you need to realize: business coaches are accelerants. They help you get places faster, but only when you've already got some momentum.

I do a fair amount of business coaching myself... but I only work with people who have an operating business in place, because otherwise they simply won't see the benefits that they're after.

Now, I must warn you, though, not everyone in the business coaching space is as honest as I am. (And you'll be hard pressed to find a coach who'll offer you a money back guarantee.)
man teaching

Total cost: $3,000/month for 6 months = $18,000
Time frame: 6 months
Real world experience: Yes
Results guaranteed: No
Option 3: Figure It Out Yourself

This is an option for every entrepreneur.

Figuring out how to successfully run an online business is very doable...

(I did it, and so have many others.)

...but the learning curve is steep.

The problem with achieving online business success is that it's more like building a bridge, as opposed to getting an "A" on an exam.

When you study hard and get 90% on an exam, that's an “A” — a success! Even though you missed out on that last 10%, most people don't care.

But when you're building a bridge, it can't be 90% right. It needs to be 100% right. If you don't get that final 10%, the whole thing will collapse.

It's the same with an online business. The biggest problem you face is that when you're piecing the puzzle together by yourself, you won't know what that last 10% is. And you spend all your time looking for it. So, you spend 40 hours a week trying, failing, retrying — for years. And — eventually — you'll end up where I am today.

The Internet is already full of all the information you need on every topic you need to know about:

    Customer research
    Marketing
    Copywriting
    Online testing
    Course structuring...

...and it's all free!

And you can always buy more information products on all of these — piecing it together, while trying to form your own strategy from all of the disjointed schools of thought.

As I've said, there's a big difference between information and education.

Collecting, evaluating, organizing, and consuming all of that information will take you YEARS (...there's a reason why they say that every overnight success was 10 years in the making)...

...just to get the same knowledge you'll receive from Course Builder's Laboratory...

...WITHOUT the support of a coach...

and without our guarantee of success (more on that in a moment).

Now, if you've got time, and you like a challenge, this can be a viable route... but many entrepreneurs don't have the luxury of that sort of time.

In fact, time is one of our scarcest resources.

(Not to mention that your monthly bills for hosting, auto-responders, and all the other things you're paying for really add up when you're measuring their costs in years!)

To reach the next level, we need to find ways to shortcut our progress and learn from others who've already achieved success. Let me show you that shortcut.
man itching

Total cost: $5,000 - $75,000
Time frame: 5-10 years
Real world business experience: Yes
Results guaranteed: No
Option 4: Do Nothing

This is also always an option. And it's the same option that a lot of us take. Every day.

You can very easily just continue doing as you've been doing and keep achieving the same degree of success you've been enjoying for the past few years.

Time will continue to pass, you'll still pick up on the odd tactic and strategy here and there. You'll still piece the puzzle together, slowly.
woman red

But your dream of freedom, success, and flexibility will still be where it is today: out of reach with no clear, systematic path to achieving it.

Total cost: Opportunity lost
Time frame: Forever (until you die)
Real world business experience: No
Results guaranteed: No
But You Know, It Might Have
Been Worth It...

You see, as expensive, long and challenging as those paths might be, they can still lead to success (except for the last one).

After all, those options HAVE worked for some people in the past — including myself. I don't want it to appear that the Course Builder's Laboratory is the only way to succeed. I figured it all out by myself, and you could too.

And in those scenarios, where a desired outcome does get achieved, you can bet the person who achieved it will tell you it was worth it!

People routinely spend $84,000 (or more) on MBAs, law degrees, medical school, and any number of other things, in hopes that it will allow them to live a life of flexibility, freedom, and impact...

...and when they succeed, they happily say that it was worth every penny.

Think about it...

If you spent that kind of time and money, and were able to replace your existing, hard-won, hourly-based income...

...or you managed to find a way to leave your grinding 9-to-5 job to pursue a business based around your passions...

...would it have been worth it?

Of course it would!

If you spent that kind of time and money, and were able to break out and start living your dream life, would it have been worth it? Again, the answer is obviously yes.

And that's why those options persist... it's the hope that they'll deliver.

Well, what if I told you that you could achieve the same outcomes, in a MUCH shorter timeframe, with an actual guarantee that you'll be successful?

Well, you can... and it'll cost a lot less than you probably think...
You Can Get Started For
As Little As $197.

The tuition for the Course Builder’s Laboratory is $497 for 12 months ($1995 total).

I want this course to be accessible to anyone and everyone who wants to change their lives for the better by sharing their specialist knowledge. It’s for anyone who wants to create impact, freedom, and wealth for themselves, through their own enterprise and hard work.

If you bring your commitment to implement the program and work with your dedicated Course Building Coach, you can change your life. You can change your family's life. And the lives of all the people you'll touch with your new online business.
The Course Builder's Laboratory Includes:

    The entire Course Builder's Laboratory Program — 8 modules, with more than 60+ video lessons
    Lifetime support from your dedicated Course Building Coach, who will respond within 24 hours on weekdays
    More types of support than any other program, including Office Hours, Breakthrough Hours, and 1-on-1 milestone calls.
    Lifetime access to the Course Builder’s Laboratory Mastermind community
    SPECIAL BONUSES for Course Builder's Bootcamp students only: 6 months access to Thinkific's online learning management system [Value: $594] and your very own Mirasee templates for creating courses and sales pages inside Thinkific [value: priceless, and not available anywhere else!]
    Much more...

Just $1995 or 12 payments of $197

If you have any questions or concerns about the course, book a call with us or email us. We're happy to help!
[email protected]

But the most interesting part is...
Our Ironclad, No-Weaseling-Out-Of-it, We-Stand-100%-Behind-Our-Product Guarantee

When it comes to our students' successes; we believe that if you succeed, we succeed.

And that's why we guarantee RESULTS.

Our guarantee isn’t the typical, sneaky "kick the tires, check it out, you'll be satisfied — we promise!" style of guarantee. (You know the kind. The type where the product owner is hoping you purchase and forget long enough for the time window to pass).

Our guarantee is different. We stand behind our product 100% because we know it works when you take action.

That's why we are PROUD to stand side by side with you, and offer what I call...
Our
"Success Partnership"
Guarantee

The difference between mere information and real education is True Partnership.

In a real education experience, the teacher and the student *share* responsibility for the student’s success. The teacher is invested in the student's success just as much as the student is.

And that is why we offer a unique “Success Partnership Guarantee.”

When you join the Course Builder’s Laboratory, you’ll finally have a true partner in your course building success — someone who will always have your back, and who will be there to ensure you're taking the exact steps necessary to successfully launch your course.

Your responsibility in the partnership is to bring 100% of your effort & expertise; to read, watch, and do the homework; to reach out to your dedicated Course Building Coach when you need help; and to persevere in the face of adversity.

When you do that, you’ll be met with a true partner. Our team and your coach will provide you with the very best training and support available, and will pull out all the stops to help you succeed.

Very simply, if you stay committed, we WILL GET YOU TO THE FINISH LINE.

We will NOT STOP until YOU SUCCEED.

And what does that mean, specifically and tangibly?

WE GUARANTEE THAT if you follow the steps in Course Builder's Laboratory and implement the advice of your coach, then you will successfully launch and sell your first online course.

If after following the steps in the course & advice from your coach, you don't launch and sell your first online course, we will work with you to create with a personalized "Course Correction Plan" that will lay out the exact steps you need to follow to achieve a successful pilot launch for your specific situation.

After implementing your Course Correction Plan you will successfully launch your pilot, OR you will get DOUBLE Your Money Back.

The timeframe of this Double Your Money Back Guarantee is 12 months from the date you sign up for Course Builder's Laboratory.

After those 12 months have passed, you won't be entitled to double your money back, but you will still have lifetime access to the Course Builder's Laboratory materials, along with Mirasee's education team, coaches and support to help you complete your journey.

Just like most educational institutions, who don't let you take as long as you want to finish a course, we limit our guarantee to a year because we want you to take action and achieve your result within a reasonable timeframe.

We know it's possible. All you have to do is show up and put in the effort.

Get immediately download Danny Iny - Course Builder´s Laboratory

That’s a true partnership. You commit to doing your part, and we commit to get you to the outcomes that we’ve promised, no matter what it takes.

And if we can’t, then we don’t deserve your money. It’s that simple.

I want you to know that we won't weasel out of this in any way. You’re fully covered by this guarantee, EVEN IF...

    You don't own a website
    You don't have an email list
    You don't have experience with courses, or online business
    You haven't got a blog
    You aren't familiar with web technologies
    You're not sure about what your course should be about
    You have too many ideas for your course
    You've no idea how (or even where) to get started

Again, if you don't complete and launch your course within a year, you will receive as much support as you need to launch your course.

We will support you for years if that's what it takes. Though, in my experience, it can be achieved in as little as 60 days.
Why I LOVE This Guarantee

I love making this guarantee for two reasons:

First, it's a public statement that your success is tied to our success, which I am obliged to stand by. And that's something I am happy to follow through on because I really believe such a partnership is best for both of us.

And second, it's the guarantee everyone who sells a course online *should* make, but one that is sadly absent from the market place. Which only makes me more proud to be able to make it to you today.

This is really just putting my money where my mouth is when I say that you will have all the support and commitment you need from a proven partner, who will walk with you side-by-side towards your dream of freedom, wealth, and making a lasting impact on the lives of others.

This guarantee has been specifically designed to make sure the committed action taker — the one who decides to invest in reaching their goals — actually achieves the outcomes they deserve.

Without question.

While it's bold, I feel comfortable making it, because I have tested the entire course from beginning to end with many students - even those who started with no idea about what sort of online course they wanted to create!

There's no fine print here, saying “results not guaranteed” or “results not typical.”

Results are guaranteed. And I mean that. Now that we've covered the guarantees, let's get to the most exciting part!
What Can Happen When You Launch Your Pilot..

First, I want you to take a moment to really think about the guarantee I just made to you.

Just for 10 seconds, think about it in more detail, because sometimes we let opportunities pass us by, without truly realizing the impact they could have had in our lives.

What I am guaranteeing is that — at a minimum — you will launch a successful pilot course.

And chances are, you’ll earn some money from your pilot. Maybe even a lot of money, like some of our students.

But if you are truly committed and put in the hard work, you can achieve much more exciting results, like some of our other students:
Drew Weaver, Business Coaching

Drew is a business analyst who joined CBL because he wanted to build a course for female entrepreneurs. Through the CBL piloting process, he determined that his original idea for a pilot was not viable at this time. He pivoted his idea and is now teaching young professionals how to be business analysts.
Joanna Armstrong, Life Coaching

Before finding Mirasee, Joanna Armstrong’s personal transformation business was only doing “so-so.” But after joining CBL and enrolling 12 people in her pilot within five weeks of starting the course, she’s been able to use her new online format to grow and expand her business. Though she was a bit skeptical at first, the results she’s had speak for themselves and have made her a true believer.
Lynda Goldman, Creative Expression

Lynda Goldman is a copywriter and author of scores of books who was tired of trading her hours for dollars. She was looking for a way to scale up so she wouldn’t be tied to her desk all day, but was a bit unsure about CBL in the beginning because of the investment and the fact that she’d tried so many other courses that she never finished. However, through following the course curriculum and taking advantage of the coaching support, Lynda delivered a successful pilot to 10 people and learned a lot about the piloting and scaling processes that she’s been able to utilize for future course plans. Through her research methods and outreach, she even got additional ongoing client work to the tune of $15,000!
Colin Gautrey

    "The hard numbers on the table is $20,000 from I think it was twenty-one people over a five month period."

    - Colin Gautrey, Influence Strategist

Kathleen Tozier

    "My first group was six women, each paid $527 a piece for a six week program."

    - Kathleen Tozier, SheWiseRevolution

Gini Dietrich

    "We now have 12 people enrolled at $2,000 a month, you can do that quick math."

    - Gini Dietrich, SpinSucks.com

Of course, I need to be responsible and say that your results may vary.

But even if they do vary, you WILL launch your first pilot course.

Guaranteed.

Just $1995 or 12 payments of $197
And That Is Only the Beginning...

And I've only been talking about what happens before you launch your first pilot course.

Once you've launched your pilot project, the real magic can start to happen. :-)

After completing your pilot, you'll take your course to full-scale success, where you'll attract your ideal prospective students to your course and polish your finished course into product that you're proud to share with the world.

At that point you will be experienced with our process. You will understand what it takes to build and sell a product that your audience wants. You will have launched your first program and your business will have a profitable asset that can be used to generate ongoing, future recurring revenue.

Once you are in possession of that skillset, then you can start designing your future with course building, whether that's running a multi-million dollar online education empire, with multiple courses and coaches (just as I've done), or whether it's running a small number of courses a handful of times a year with a single assistant, to earn multiple 5 or 6 figures a year.

Whatever kind of online business you want, it will start to become possible after your pilot launch. Now, let's consider what revenue figures are realistic once you launch your first online course — or even multiple courses.

The calculator below shows you one possible scenario, with conservative assumptions. Go ahead and tweak and change the numbers to match your ambitions:
Number of students in your course
Price per student
Enrollments in a year
$29,850
Enrollment Revenue
Annual Revenue
$59,700
What can you do with the money?
Pay for your kid's education

These numbers show that launching your first online pilot program is just the beginning.

Once you've launched your first successful course, there are many levers you can pull to grow multiple revenue streams.

All while doing what you truly love and creating a lasting positive impact on tens, hundreds, or even thousands of lives around the world with your work.
Molly Mahoney

    "It's been over $50,000 now that have come into my business which is awesome."

    - Molly Mahoney, Coach, The Prepared Performer

Diane Bolden

    "So I had in total 11 people go through it. I made about $3,700 which more than paid for the investment in the Course Builder's Laboratory which I was pleased about."

    - Diane Bolden, Organizational effectiveness consultant and executive coach

Steve Gordon

    "We have sold tens and thousands of dollars in our course that we built as we went through the lab."

    - Steve Gordon, Author of Unstoppable Referrals

Alan Wyatt

    "I had 95 people who had signed up for the course at $95 per person. And this was a course that wasn't even completely finished yet."

    - Alan Wyatt, Online business owner, Sharon Parq Associates

Megan Ayrault

    "The results from my pilot were that I had about 13 students... and it was just over $2,000 for the total income..."

    - Megan Ayrault, Coach, Power of Touch for Animals

But You Have to Act Now...

I need to be upfront with you.

There is a simple reason why most online information sellers don't provide the same level of support we do: it's extremely expensive.

You have to pay the salaries (and provide training) for enough coaches to support all of your students, and that cuts deeply into a business's bottom line; it means less profit into their bank account, and that doesn't sit well with some online entrepreneurs.

Which makes sense; after all, most people get into business to earn money!

But it's my belief that business isn't JUST about making profits. Sure, it's important (critical even) to be profitable, but what's more important is that you use business as a means to achieve things in this world that are important to you.

There's no arguing that it's more profitable in the short term to sell information for high ticket prices and leave the success of students up to chance... but as you know by now, I can't agree with this approach to business, because I believe you should *always* play for the long term.

When you leave a student's success to chance, that means any student who is not successful won't likely come back in future to buy more of your courses.

This makes your business less sustainable because you're not retaining your customers for as long as possible.

When our students take action and join our courses, we provide as much support to them as they need to succeed.

And we're always finding new ways to support our students, which means a higher demand on our support team for every student who comes on board.

That's been the trend in my business, with ALL of our courses.

So, if you feel creating a successful online course (or multiple successful courses) is something that would help grow your business, and which you are committed to, act now.

The next time this opportunity comes around, it may be close to a year from now...

...and one year from now, where will you be in your life?

Will you still be wondering about the best place to get started with your online course? Wondering which piece of the puzzle to focus on first?
man standing

Will you still be feeling constrained with not having enough time to work on the parts of your business that you know are necessary to achieve that higher level of success... so you can stop trading your time for money?

Will you still not have enough money to accomplish the things you want to achieve in your business?

Will you still be without enough options to reach your goals in life?

Will you still be on the “information product merry-go-round”? Justifying to your loved ones how you're spending your time and money on “more information courses,” with nothing to show for it?

What if you could leave all that behind?

What if there was a different way to successfully achieve your goal of creating an online business?
Just Imagine, For a Moment...

Imagine a Monday morning 12 months from now...

You wake up and start your day by opening your email. After taking care of a few urgent items that have floated to the top of your inbox, you get down to the important business at hand: launching the pilot program for your next online course.

You're in the closing stages of the launch, yet you're finishing the project with a calm confidence because you know the course will be a success.

You know this, because you've done another round of market research, after you iterated twice from the original concept you started with. You're reassured by the fact that select members of your audience have eagerly paid — up front — to be the first people to co-create this new product with you.

You bring up the course outline again to check over a few things, smiling as you notice the way the program has finally been structured. You're reminded of extra research that you did to discover the true "problem language" your students used when describing the topic of your course. And you also remember the testing you did to discover the exact curriculum to cover, so you could guarantee that your students would achieve the success your course promised them.

Just then, your computer pings as another email comes in.

You open it to see it's from your dedicated Course Building Coach, with a message on how to attract more warm traffic to your course — a topic you raised the day before when you realized you needed to accelerate your sales.

You smile, as you see the proven strategies they've outlined for you, with recommended steps on how to find the best traffic sources for your audience.
Monitor

You then realize that you'd forgotten to check your sales report.

You quickly open a tab on your web browser and log in to your sales software to see 36 sales came in over the weekend from your existing course. These were all automatically sold and delivered to your new students through the web, without you lifting a finger.

This is what happens when you have a proven, reliable and effective roadmap to building an online course, along with all the support you need to get a meaningful place of success. You can focus on the big-picture items that actually move the needle — not on trying to tackle all of the meaningless challenges that come from not knowing what step you should take next.

When you're stuck, you have the support you need from an experienced and expert course building coach who is ready to direct you with targeted advice within 24 hours. And when you take action, you know it's on ideas that can generate a massive impact.

You're not worrying about whether you have a “worthwhile” course idea, because you know exactly how to get successful product ideas — straight from your audience. You're not worrying about whether or not your marketing is effective, because you have a valuable product that your market wants. You're not wondering about where to start on your next project. And you certainly aren't trying to figure how to set up a blog or website!

Look, if you're interested in starting and growing your online business, and you know that creating online courses can make a real positive difference in your life, your family's life, and the life of others you'll impact, now is the time to make a decision.
Here's What Will Happen When You Join the Course Builder's Laboratory...

When you click the button below, you’ll get access to book a call with us to discuss your specific situation and your course building hopes and ambitions, and explore whether the Course Builder’s Laboratory is a good fit for you.

If it is, I'll invite you to complete your enrollment. Once that's done, we'll assign you your own dedicated course building coach and you'll dive right into the program.

Your first step will be going through the foundational material we've carefully prepared to ensure you have the maximum chance of success. And after that, you'll go straight to determining what topic your first successful course will be about.

So now, it's decision time...
Remember, This Is For YOU (and the People Who Will Thank You When You Help Them!)

As you decide whether or not to book that call and seek your invitation into the Course Builder's Laboratory, I want you to just think about...

...YOU.

The decision you're about to make is a decision for yourself, your future, your family, and the people who are going to thank you when you help them.

Think about your goals and what you want to make of your life. Think about the kind of lifestyle and security you want to provide your family. Think of the vision and mission you have for yourself - really think about the things you care about.

Which decision will bring you closer to your goals?

Watch this video about how others made that decision, and how it changed their lives:

We've covered a lot of ground so far. To recap:
Here's Everything You'll Get When You Join the Course Builder's Laboratory
CBL
Course Builder's Laboratory
Online Course

    The full Course Builder's Laboratory program to create an online course that sells.
    PDF transcripts, MP3 recordings, and HD recordings of the video lessons
    Lifetime support from your dedicated Course Building Coach
    More types of support than any other program
    Lifetime access to the Course Builder’s Laboratory Mastermind community
    SPECIAL BONUSES for Course Builder's Bootcamp students only: 6 months access to Thinkific's online learning management system [Value: $594] and your very own Mirasee templates for creating courses and sales pages inside Thinkific [value: priceless, and not available anywhere else!]
    Our 1-year "Success Partnership Guarantee" - launch your pilot course or get double your money back

Read more: https://archive.ph/T6jaz